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What Can Automated Content for Social Media Do for Your Business?

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Small Business, Social Media / Amanda Peterson

Content automation tools are now available for social media. These solutions provide the ability to automate or semi-automate posting to social media channels. The software available can schedule, optimize and publish posts. It can also interact with your audience, curate content from other sites you love, and even write some content. By using content automation […]

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5 Ways to Create Content That Boosts Your Local Search Rankings

Blogging, Content Marketing, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Social Media, Video / Bridgette Hernandez

Statistics show that mobile users employ “near me” searches not only to find places, but also to buy specific products. It means that whether you own a small Japanese restaurant, or sell handmade lingerie, you can benefit from boosting your local search ranking to generate higher sales. In fact, you don’t need to be an expert in

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Why Small Businesses MUST Consider Local SEO

Inbound Marketing, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Small Business / Tommy Landry

If you prioritize your online presence within your overall marketing efforts, Local SEO is a must for any and all businesses who target a local area. These types of businesses tend to be B2C. Things like electricians, plumbers, florists, restaurants, dentists, and many more types of small enterprises fit this description. But be careful —

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How to do SEO for Multi-Location Businesses

How to Improve Your Local SEO: 5 Priorities to Address

Inbound Marketing, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Small Business, Social Media, Usability / UX / Paul Salas

Let’s face it — pretty much every business has competitors. It’s an unavoidable obstacle that we must overcome, especially if you’re a local business. When you’re going up against well-established or better-known companies, you might struggle to get in front of your potential customers. Local SEO can provide huge benefits on your path to fending

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Importance Of Customer Reviews And How To Increase Positive Feedback

Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, Social Media / Charles Phan

There’s no argument that customer reviews are vital when it comes to growing your business. Both online and offline customer feedback can provide a huge boost to businesses in most industries, cultivating growth as well as customer loyalty. Why are reviews so important? How can we ensure that we receive it? Customers Feel Involved Customers

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How to Advertise on LinkedIn: A Complete Guide

Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Michael Bird

LinkedIn is too often an afterthought for many marketers, who choose instead to focus the majority of their social media advertising on Facebook alone. But with a network of 500 million professionals and counting, the smart marketer considers it a no-brainer to take full advantage of this platform. LinkedIn is the largest B2B platform ever

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7 Google Trends Hacks to Boost Your SEO and Content Strategy

Analytics, Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization / Eugene Eaton

As the largest and most popular search engine, Google is critical to the success of your website. This is why the ultimate goal of content creation and SEO is to improve webpage ranking in Google searches. Marketers and webmasters use all sorts of apps to ensure a higher ranking, but Google’s native tools always make

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4 Mistakes with Links That Can Hurt Your SEO

eCommerce, Inbound Marketing, SEO / Search Engine Optimization, Usability / UX / Riya Sander

As 2018 draws to a close, it is time to evaluate websites to see what is working, and what needs improvement. A couple of major changes came to the SEO world, including the newest Google Search Rater’s Guidelines and the subsequent Medic algorithm update. The latter greatly changed what could be considered “correct” link building.

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How to Create SEO-Friendly Content

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization / Natalie Andersen

The main secret of marketing is to create content which is both engaging and SEO-friendly. For this to happen, you need to align professionally written content with the more technical part of SEO. What is the best way to do this? Keep reading and you’ll find out. Steps to Creating SEO-Friendly Content Understand Online Engagement

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Artificial Intelligence and Digital Media Trends

5 Things You Need To Know About AI and Digital Marketing

Content Marketing, Conversion Rate Optimization, eCommerce, Inbound Marketing, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization, Small Business, Social Media, Usability / UX / Michael Deane

Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to

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