Posts by Tommy Landry

7 Ways Even Smart Marketers Can Mess Up Their SEO

If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even know about? But it…

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6 Ways to Immediately Amplify Your On-Page SEO

We all know how important it is to rank in search engines to help your business get found. While off-page SEO is not something you can just do in one afternoon, we have some quick tricks to skyrocket your on-page SEO with only a few simple fixes to your web page. All you need to…

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Why Small Businesses MUST Consider Local SEO

If you prioritize your online presence within your overall marketing efforts, Local SEO is a must for any and all businesses who target a local area. These types of businesses tend to be B2C. Things like electricians, plumbers, florists, restaurants, dentists, and many more types of small enterprises fit this description. But be careful —…

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How to Approach Link Building The Right Way: 7 Key Steps

Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all…

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6 Reasons NOT To Buy a Custom WordPress Theme

It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t I buy a custom WordPress…

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SEO 2018 Predictions and Trends

Happy new year, dear readers! Although I’m a little later than I have been in the past couple of years with this post, the time has come to share my SEO 2018 predictions and trends to watch. It would be easy to dismiss the notion of a predictions post altogether, given the massive changes we…

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INFOGRAPHIC: What to Look For In a Monthly SEO Package

Enjoy today’s guest post and infographic from Toby Dean of WL Media HK. Gone are the days when having a website was considered an unnecessary luxury that only large companies could afford. A regularly updated website along with a good online presence is quite essential today for big and small businesses alike. If done regularly,…

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Google Disavow Tool: Is It Still Useful for Off-Page #SEO?

Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…

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Help Your Content Marketing Rank With Booster Campaigns

For several years now, content marketing has been a top priority for marketers. How many times have you heard the phrase “Content is King?” Well, yes, content is important. A good website should have a flow of high quality, engaging content. Freshness, after all, is a factor in how the leading search engines rank your…

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Infographic: Why WordPress is Our Preferred CMS

This week I came across the following infographic courtesy of Skilled.co. As many of you already know, Return On Now will work with nearly any CMS, but we prefer WordPress when we have a say in the decision. I could list many reasons why this is our favorite CMS. But much of it would be…

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