Tommy Landry

With over 25 years of experience in digital marketing and business strategy, I write and speak about how search and AI are changing the way companies build visibility and make decisions. My background spans SEO, Answer Engine Optimization, Generative Engine Optimization, and digital advertising, and my work now also covers AI Workflow Governance inside the business. Through that lens, I focus on how companies can bring more structure to AI use, strengthen how they show up across search and AI platforms, and avoid letting speed outrun judgment.

Split-screen office scene showing a cold automated workspace on one side and a collaborative Human + AI team workflow on the other

Why Enterprise AI ROI Falls Flat When Companies Optimize for Replacement

Most enterprise AI initiatives are failing to produce the financial returns leaders expected. MIT’s GenAI Divide report found that 95% of organizations saw zero return from generative AI investments, even after $30 to $40 billion in enterprise spending. The report also found that only 5% of integrated AI pilots delivered millions in value, while most […]

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