Posts by Tommy Landry
How to Approach Link Building The Right Way: 7 Key Steps
Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all…
Read More6 Reasons NOT To Buy a Custom WordPress Theme
It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t I buy a custom WordPress…
Read MoreSEO 2018 Predictions and Trends
Happy new year, dear readers! Although I’m a little later than I have been in the past couple of years with this post, the time has come to share my SEO 2018 predictions and trends to watch. It would be easy to dismiss the notion of a predictions post altogether, given the massive changes we…
Read MoreINFOGRAPHIC: What to Look For In a Monthly SEO Package
Enjoy today’s guest post and infographic from Toby Dean of WL Media HK. Gone are the days when having a website was considered an unnecessary luxury that only large companies could afford. A regularly updated website along with a good online presence is quite essential today for big and small businesses alike. If done regularly,…
Read MoreGoogle Disavow Tool: Is It Still Useful for Off-Page #SEO?
Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…
Read MoreHelp Your Content Marketing Rank With Booster Campaigns
For several years now, content marketing has been a top priority for marketers. How many times have you heard the phrase “Content is King?” Well, yes, content is important. A good website should have a flow of high quality, engaging content. Freshness, after all, is a factor in how the leading search engines rank your…
Read MoreInfographic: Why WordPress is Our Preferred CMS
This week I came across the following infographic courtesy of Skilled.co. As many of you already know, Return On Now will work with nearly any CMS, but we prefer WordPress when we have a say in the decision. I could list many reasons why this is our favorite CMS. But much of it would be…
Read MoreWhat To Do To Prepare for Mobile First SEO
So if mobile is the be all, end all for 2017, what do we all need to do to prepare? As promised in our previous post, rest assured good reader, I have you covered. Although there are many different things you could be doing, let’s focus on the most important areas. If you get these…
Read MoreSEO 2017 Predictions
Welcome to this year’s edition of our SEO Predictions for the upcoming calendar year. After seeing some great traction and feedback on our SEO 2016 Predictions post, we decided to make it more of a tradition moving forward. So looking ahead to what’s in store for SEO 2017, here is what my crystal ball tells…
Read MoreFive Ways to Pinpoint a Negative SEO Attack
We work with a range of client types here at Return On Now. At least once per quarter, we run across a situation where there is almost certainly a Negative SEO attack either underway or already completed. Just this month, I was working on an Online Reputation Audit for a new client. Their main concern…
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