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8 Content Marketing Mistakes That Reduce Conversion Rates

Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Social Media / Audrey Pitcher

Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing and costs 62% less. 86% […]

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How Does Changing Your Domain or Web Host Affect SEO?

How Changing Domain Name & Website Host Affects SEO

eCommerce, Inbound Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Riya Sander

Everyone who wants to increase their organic website traffic, improve their lead conversion volumes, and enhance the visibility of their brand knows that SEO is a crucial strategy. In fact, most brands realize that SEO is key to a successful branding strategy in modern times. But brands and webmasters face a major challenge in pursuing

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SEO Risks - which to avoid and which to embrace

Pick Your Battles: Which SEO Risks to Take and Which to Avoid

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Silvia Woolard

If you want to be successful in business, you must take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions. What type of promotions? That depends on each company’s needs. In most industries, however, content marketing, social media marketing, and SEO (search engine optimization) are the best ways

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27 Year Evolution of SEO - Search engine optimization

SEO Trends: Evolution Over 27 Years

Inbound Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Emily Watts

At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with

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Why Not All Online Traffic is Good Traffic

Analytics, Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Marc Sullivan

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You

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How to Approach Link Building The Right Way: 7 Key Steps

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Tommy Landry

Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all

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How to Stop Wasting Money on PPC (Pay Per Click)

Conversion Rate Optimization, Marketing, Search Engine Marketing / Chris Hickman

Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage your PPC ad campaign will help you reach your target audience while preventing wasteful spending. Top Ways Companies Waste Money on PPC Not Tracking Conversions Conversion tracking can tell you what keywords customers used to

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Six Tips for Content Creation that Can Improve SEO FEATURE IMAGE

6 Tips for Content Creation that Improves SEO

Blogging, Content Marketing, SEO / Search Engine Optimization / Tiffany Watts

If you own a blog, you likely already understand clearly why it is important for your business. But it’s not enough just to have a blog. You also need to know how to optimize the blog posts for the search engines. Some bloggers fail to achieve the full marketing potential of their blog. In order

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5 Best PPC Keyword Research Tools

Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / Erica Silva

PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or ignore PPC, since it requires

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10 Failing Link Building Techniques

Marketing, SEO / Search Engine Optimization / Warren Fowler

As long as SEO exists, links will remain one the most important ranking signals for Google and the rest of the search engines. Great SEO performance equals great business results. That’s why the majority of big brands, small businesses, and solo digital marketers are focusing their time and attention on the most prominent SEO practice:

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