Mobile

10 Landing Page Mistakes You Should Never Make

Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.…

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7 Online Marketing Mistakes Small Business Owners Make

When it comes to online marketing, there are a lot of resources out there for both starting and established marketers alike. The best practices in the industry are widely discussed, as well as potential mistakes made in the course of implementing campaigns. For those who are just starting out in online marketing, especially small business…

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How to Write For A B2B Audience in 2017

Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,…

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Google Updates: How They Affect SEO Campaigns in 2017

Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance shifts and can’t…

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Google Disavow Tool: Is It Still Useful for Off-Page #SEO?

Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…

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Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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Essential Design Aspects for eCommerce Websites

When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make sure you know about all the fine details that make…

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6 Tips to Using Social Media for Content Marketing

When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions. Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to…

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How to Search Engine Optimize (#SEO) Your Blog Content

If you are a marketer, you know that search engine optimization (SEO) is extraordinarily important. The more optimized your blog posts are, the more visibility you gain and the bigger your social media footprint becomes. Ultimately, the more your posts show up in search engine results when people enter relevant keywords, the more successful your…

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What To Do To Prepare for Mobile First SEO

So if mobile is the be all, end all for 2017, what do we all need to do to prepare? As promised in our previous post, rest assured good reader, I have you covered. Although there are many different things you could be doing, let’s focus on the most important areas. If you get these…

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