Small Business

3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference.  The owner of…

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Online Reputation Management (ORM): 6 Tips to Boost It

No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,…

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How to Automate Your Customer Experience for Referrals

The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation…

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11 Dropshipping Pitfalls and How to Prevent Them

Dropshipping is one of the easiest ways to start an online business. To do so, you only need to launch an online store and connect with reliable suppliers and manufacturers. But even if dropshipping allows you to earn money within the comfort of your home, be sure you’re fully informed about all of the “ins…

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Digital Marketing: 5 Legal Mistakes to Avoid

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into…

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Want to Get Into Information Products? Start Here.

Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered…

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What to Do if Your E-Commerce Business Is Sinking During COVID-19

The COVID-19 pandemic continues to impact the economy. While some states are beginning to push for businesses to reopen and for people to return to work, demand continues to flounder. Many e-commerce businesses are struggling. Demand for products may be down for on only an item or two if they’re lucky. For many, it’s down…

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SEO Pandemic: How COVID-19 Is Affecting Marketers

There is no doubt about it: the CoronaVirus has changed the world. Hopefully we can soon return to at least some form of “normal,” but there are still so many unknowns. Even without the influence of a global pandemic, SEO is always changing. Thanks to COVID-19 shutting down businesses across the country, the digital sector…

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How Customer Reviews Impact Voice Search

Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic…

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