Small Business
Content Creator vs Influencer Marketing for Startups: Which Should You Choose?
A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither…
Read More2023 Small Business Marketing: 5 Ways to Get An Early Start
The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing:…
Read MoreUltimate Guide to eCommerce Competitor Analysis
Competition is an essential component affecting the success of every business. However, you only get better results if you understand what your competitors are doing well. As a way of enhancing competition, about 90% of companies use competitive intelligence to ensure that they stand out from the crowd. With the rapid growth of the internet…
Read More5 Actionable Tips to Find the Best Digital Marketing Agency
As an entrepreneur, you have so much to do but with limited time. If you choose to outsource some of your departments, you’ll free up time to concentrate on the most crucial aspects of your business. You can start by outsourcing some or all of the digital marketing department of your company. This is a…
Read More5 Golden Rules For Growing Your Business With TikTok
TikTok has completely overturned the world of social media as we know it. This platform has a phenomenally high user growth rate. In fact, the average TikTok user spends almost one hour on the app every single day. And guess what – TikTok is not only an entertainment social platform for Gen Z. It is…
Read MoreHow to Create and Execute a Local SEO Content Strategy
With the right local SEO content strategy, you can position yourself to dominate the local search results and improve your local customer win opportunities. Currently, we are experiencing a digital paradigm shift, where customers rely more on online information. As per a published Brightlocal Survey, 81% of customers use Google to evaluate local business information.…
Read MoreSingle-Vendor vs. Multi-Vendor Marketplace: 5 Factors to Consider
We have witnessed true innovation as we watch smartphones grow in market penetration of smartphones and the advancement of similar technologies. This evolution has changed the business landscape. Today, most people have become used to buying online. With this develop, serious business ventures have to consider launching an online store if it fits their overall…
Read More5 Solid Digital Marketing Skills to Amplify your Conversion Rates
Digital Marketing is the first thing that comes to mind when we think about marketing or advertising of any product or service. Almost every business owner is trying to create an online presence for his or her business. There are several digital marketing tools available in the market that can boost your sales and profits.…
Read MoreVideo Marketing: 5 Easy-to-Follow Strategies
When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy. Video…
Read MoreWhat’s the Best SEO Strategy for Multi-Location Businesses?
If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have…
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