7 Ways To Use Facebook Live For Your Business

Streaming on Facebook Live is one of the ​hottest tools in 2018​. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched​ ​3x more than non-live videos​, your business can’t afford…

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11 Common Misconceptions about Using Data in Marketing

Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic…

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10 Failing Link Building Techniques in 2018

As long as SEO exists, links will remain one the most important ranking signals for Google and the rest of the search engines. Great SEO performance equals great business results. That’s why the majority of big brands, small businesses, and solo digital marketers are focusing their time and attention on the most prominent SEO practice:…

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6 Tips to Improve Your Online Customer Experience

Not so long ago, the quality of the product or service was the single most important factor in defining the success of an online business. Things have changed a lot. Now, customer experience has become an equally important area in which online businesses need to excel to beat the competition. The ecommerce competition, by the…

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Email Marketing Tricks for Today, Tomorrow, and Beyond

Email is one of the oldest tools in the digital marketing toolbox. Regardless of that fact, it is still one of the most effective. According to a 2017 email tracking study from the Direct Marketing Association, email offers up to 30 times return on investment (ROI) on average. How does this old-school tool continue to…

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Top 7 Costly PPC Mistakes and How to Avoid Them

When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn a poor reputation. And clearly,…

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Link Building for Your E-Commerce Website: 4 Things To Consider

When it comes to your e-commerce website, link building is the most challenging part out of the entire SEO process. Experienced SEO specialists are quite aware that they will need strong links to get a site highly ranked. But the question remains, how does one build links that will positively affect their website’s rankings? There…

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Social Media Best Practices for 2018 – INFOGRAPHIC

Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the…

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Beginner’s Guide to Google AdWords

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very…

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Optimizing Your Google My Business Page for Local SEO Benefits

Success in digital marketing relies on many factors. One such factor for success is a solid location-based strategy. Google My Business is the first place expert SEOs should start in this capacity. Google My Business is the corner stone to this strategy, and for a very good reason. GMB (for short) is free to use and…

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