Repurposing Old Blog Content: 5 Advanced Techniques

Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or…

Read More

SEO Tips to Increase Traffic to Your Healthcare Website

The biggest challenge in pursuing search engine optimization (SEO) benefits for healthcare websites is keyword selection. When you get it right, it can deliver amazing rewards. If you want to rank for the best medical keyword phrases, you will need to weave it into your content and optimize from there. Let’s look at some strategies for…

Read More

Using HTML in Email Marketing: What You Need to Know [INFOGRAPHIC]

A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and efficient approach to creating emails, but you can do better.…

Read More

Targeting Average Jane Or Joe? How To Get Them To Contact You

In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s…

Read More

Pick Your Battles: Which SEO Risks to Take and Which to Avoid

If you want to be successful in business, you must take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions. What type of promotions? That depends on each company’s needs. In most industries, however, content marketing, social media marketing, and SEO (search engine optimization) are the best ways…

Read More

Caution vs. Chaos In Social Media: What You Can And Cannot Say

Back in 2016, we fielded a survey focused on social media conduct. Our focal areas were First Amendment rights, controversies surrounding various posts, and professional online behavior. that survey delivered some surprising statistics without a doubt. However, since this social media survey was performed in 2016. A lot has changed since then. With the popularity and prevalence…

Read More

How Product Bundling Can Boost Your E-Commerce Sales

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf?   Maybe you…

Read More

SEO Trends: Evolution Over 27 Years

At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with…

Read More

Why Not All Online Traffic is Good Traffic

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You…

Read More

How Customers Tell You What Content To Generate [Infographic]

When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the…

Read More