How to Create SEO-Friendly Content

The main secret of marketing is to create content which is both engaging and SEO-friendly. For this to happen, you need to align professionally written content with the more technical part of SEO. What is the best way to do this? Keep reading and you’ll find out. Steps to Creating SEO-Friendly Content Understand Online Engagement…

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How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]

All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So, how can you predict the…

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5 Things You Need To Know About AI and Digital Marketing

Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to…

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Personalizing the eCommerce Shopping Experience for More Sales

We see it all the time… eCommerce website owners try to appeal to every single site visitor that lands on their pages. They attempt to get visitors to subscribe to a newsletter, engage with written content, or make a purchase. To the uninitiated, their decision to maximize traffic — any traffic — at all costs…

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6 Signs That You Need Outside SEO Help

In today’s business environment, we are seeing a shift in “business norms” as well as digitization of commercial sectors at a wide a scale. As such, no modern organization can do without a well-designed and easy-to-navigate website. But there’s much more behind a successful online business. That website needs to generate real value and positive…

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8 Content Marketing Mistakes That Reduce Conversion Rates

Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing and costs 62% less. 86%…

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How Changing Domain Name & Website Host Affects SEO

Everyone who wants to increase their organic website traffic, improve their lead conversion volumes, and enhance the visibility of their brand knows that SEO is a crucial strategy. In fact, most brands realize that SEO is key to a successful branding strategy in modern times. But brands and webmasters face a major challenge in pursuing…

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Repurposing Old Blog Content: 5 Advanced Techniques

Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or…

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SEO Tips to Increase Traffic to Your Healthcare Website

The biggest challenge in pursuing search engine optimization (SEO) benefits for healthcare websites is keyword selection. When you get it right, it can deliver amazing rewards. If you want to rank for the best medical keyword phrases, you will need to weave it into your content and optimize from there. Let’s look at some strategies for…

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