Optimizing Your Google My Business Page for Local SEO Benefits

Success in digital marketing relies on many factors. One such factor for success is a solid location-based strategy. Google My Business is the first place expert SEOs should start in this capacity. Google My Business is the corner stone to this strategy, and for a very good reason. GMB (for short) is free to use and…

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6 Easy Ways To Improve SEO For a Real Estate Website

The Internet is a powerful business tool. However, it’s also the least utilized tool among various real estate professionals. Nowadays, consumers use the Internet when they need to find homes or research a real estate agent. Undoubtedly, the Internet has changed how renting and purchasing homes and properties are conducted. Because of the powerful appeal…

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Generating Leads With Content: 3 Things Most Businesses Get Wrong

As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operated for the past two decades. For those who are just setting out on their entrepreneurial journey, though, this sentiment can be a bit misleading.…

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How to Build Social Media Into Your Content Marketing

Social media and content marketing are not interchangeable terms, although they certainly overlap in many ways. Social media is a very important tool in your overall content marketing strategy and should have just as much, if not more, attention and resources put into it as you do with creating your content. Social media allows you…

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Hashtag Marketing: Boost Social Media Effectiveness Up to 40%

In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on Twitter and Instagram are improving…

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Why White Hat SEO is The Only Way You Should Pursue Rankings

Want to be at the top of the SERPs for your most important search keywords? Everyone wants to be on top of Google’s results. Why? Because you’ll get more traffic, and subsequently, more sales. How you get to the top also depends on the kind of SEO that you’re doing. Some don’t want to put…

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SEO 2018 Predictions and Trends

Happy new year, dear readers! Although I’m a little later than I have been in the past couple of years with this post, the time has come to share my SEO 2018 predictions and trends to watch. It would be easy to dismiss the notion of a predictions post altogether, given the massive changes we…

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Social Media Tips to Improve Brand Consistency

Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency…

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