Conversion Rate Optimization

5 Actionable Tips to Find the Best Digital Marketing Agency

As an entrepreneur, you have so much to do but with limited time. If you choose to outsource some of your departments, you’ll free up time to concentrate on the most crucial aspects of your business. You can start by outsourcing some or all of the digital marketing department of your company. This is a…

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Top 5 SEO Metrics Every Marketer Needs To Understand

In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you…

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PPC for SaaS Marketing Results: 6 Must-Read Tips

With more and more businesses shifting their marketing efforts to the digital sphere, it’s no wonder that SaaS (software as a service) is becoming increasingly popular. SaaS is a business model that allows companies to offer their software to customers through the internet, without having to install it on a physical computer. This model has…

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Anatomy of a High-Converting SaaS Pricing Page

According to statistical data, there are more than 25,000 SaaS companies operating globally in 2022. Moreover, these organizations cater to a combined total of approximately 14 billion users. And last but not least, total SaaS market revenue is expected to reach (and possibly surpass) the $208 billion mark by the end of this year. So,…

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UX in SEO: What It Is and Why It Matters

User Experience (UX) is a very important component of successfully managing any website, and you should even consider UX in SEO as a key factor. You can’t prioritize one over the other. They must both align for the best results. Let’s review how and why. First off, let’s dig into User Experience itself. UX in…

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Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the…

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8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.”  When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so.  Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best…

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