Conversion Rate Optimization
5 Solid Digital Marketing Skills to Amplify your Conversion Rates
Digital Marketing is the first thing that comes to mind when we think about marketing or advertising of any product or service. Almost every business owner is trying to create an online presence for his or her business. There are several digital marketing tools available in the market that can boost your sales and profits.…
Read MoreDigital Marketing for Logistics Companies: 5 Reasons To Dive In
Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the…
Read More8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI
Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.” When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so. Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best…
Read MoreData Visualization: Using It To Improve Digital Marketing Campaigns
Data is the new oil, they say. You stand to benefit from collecting as much data as you can about customer behaviors and preferences. With better data, you will be able to tailor content to individual needs and interests. This type of data can make a huge difference with digital marketing. And data visualization is…
Read MoreThree Ways to Reduce Your Website Bounce Rate
Website bounce rate is one of the most controversial indicators when it comes to evaluating digital marketing and web performance. Let’s see how Google counts the bounce rate. It calculates the percentage of single-page views compared to the total number of visits. So, when a person visits your website, looks through just one page, and…
Read MoreHow to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]
![How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]](https://943727.smushcdn.com/2516750/wp-content/uploads/2021/11/Infographic-How-to-Calculate-Customer-Acquisition-Cost-feature-150x150.png?lossy=1&strip=1&webp=1)
Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula…
Read MoreHow to Promote Better Cost Management with SEO
Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge…
Read More7 Unique Content Types Proven to Boost Conversions
Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s…
Read MoreMarketing Strategy Guide for Launching a New Mobile App
Based on the most recent estimates, there are nearly five million mobile apps available in the Apple iOS and Google Play stores. If you’re planning to compete in that arena, you’ll need a good marketing strategy to launch successfully and continue to grow. We used this strategy guide in 2018 to build and market an…
Read MoreHow to Write SEO-Friendly Product Descriptions for eCommerce
With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that…
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