Conversion Rate Optimization

4 Successful Email Marketing Strategies to Reach Gen Z

Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the…

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How to Combine Content Marketing With PPC

For many, it’s either pay per click (PPC) advertising or content marketing. Rarely do marketers consider mixing these together. But, let me tell you, it works better if you find a clever way to combine them. Mixing the two can help scale a business more effectively than either of them can alone. PPC marketing is…

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7 CRO Methods: Turn Your Website into a Conversion Machine

Sure, you have a website, but wouldn’t you rather own a conversion machine instead? If you agree that the sounds of virtual cash registers are music to your ears, discover how the best Conversion Rate Optimization (CRO) methods can turn any website into a sales superstar. CRO is not some magic or pseudo-science. It’s the…

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SEO for Start-ups: Risks to Take and Risks to Avoid

The online world has become too powerful and pervasive to ignore. There are over 67,000 searches performed on Google on a single day! More than 93% of purchase experiences begin on search engines. If you are with a start-up already struggling with cash flow, you stand to make or break your business based on gaining…

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#PPC or #SEO – Which is Better for You?

Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.…

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Pay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019

Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes,…

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How to Build a Lead Generation Funnel: Key Steps [Infographic]

A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If  you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,…

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Lead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC]

When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve. Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple. It might be a big problem—say, they have something new…

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5 Psychological Tricks To Give Your Online Sales A Boost

There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If…

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4 Email Marketing Tips for Better Ecommerce Sales

Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With…

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