Analytics

How to Find Out if Your SEO Strategy is Working for Your Brand

Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can…

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How Facebook Marketing Will Change in 2020

What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future…

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Why Google Loves Websites that Exhibit Strong User Engagement

Google holds an impressive share of searches – 90.8%! Obviously, what Google says, thinks, and does matters a lot. Since its entry into the digital realm in 1998, Google’s dominance in search has been nothing short of legendary. With millions of users performing billions of searches a day, Google is typically the first place they…

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What to Consider Before Investing in an Ecommerce Business

Ecommerce has changed dramatically in the last decade. It has become much more competitive, as major players like Amazon and Walmart have started selling online. Marketers need to keep up with the latest trends to stay ahead of the competition and achieve the best possible results. Investing in an ecommerce business can lead to a…

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How To Conduct An #SEO Competitor Analysis

SEO is crucial for businesses of all types and all sizes without a doubt. Even more importantly, SEO is growing in importance: 82% of organizations say that SEO is becoming more effective. 42% of respondents in that study confirm that this increase is also growing by the day. If you’re already familiar with on-page SEO,…

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5 Psychological Tricks To Give Your Online Sales A Boost

There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If…

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Why Every SaaS Blog Must Have An “Alternatives” Post

Building a SaaS marketing strategy from scratch isn’t easy. We’ve learned it first-hand working on our own product for the last couple of years. Yet, creating a strategy that works is even more challenging. At the end of the day, you never know exactly what will work best for your audience, in your specific niche,…

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What Is The Optimal Content Length For SEO? [INFOGRAPHIC]

In the digital marketing world, content plays a key role, and rightly so! By writing quality and benefit-focused content marketers can both: Attract users’ attention, and Improve their brand visibility online More importantly, content can help them improve their website ranking on the SERPs (Search Engine Results Pages). If you are a running an SEO…

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How Cohort Analysis Can Improve Your Content Strategy

Entrepreneur Elon Musk once said: If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. This is true when running an online business. You have the main ingredients, the base for the cake, so to say. How? To start off, you have…

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