Analytics

How Customer Reviews Impact Voice Search

Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic…

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New Google Removals Tool: What to Know and How to Benefit From It

Google has introduced a new Search Console that comes with a fantastic Removals tool. With this tool, you can manage SafeSearch filtering and temporarily block Google search results from a website. You can also temporarily block web pages from websites that you own. If you don’t own the site, there is a troubleshooter for that.…

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How to Find Out if Your SEO Strategy is Working for Your Brand

Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can…

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How Facebook Marketing Will Change in 2020

What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future…

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Why Google Loves Websites that Exhibit Strong User Engagement

Google holds an impressive share of searches – 90.8%! Obviously, what Google says, thinks, and does matters a lot. Since its entry into the digital realm in 1998, Google’s dominance in search has been nothing short of legendary. With millions of users performing billions of searches a day, Google is typically the first place they…

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What to Consider Before Investing in an Ecommerce Business

Ecommerce has changed dramatically in the last decade. It has become much more competitive, as major players like Amazon and Walmart have started selling online. Marketers need to keep up with the latest trends to stay ahead of the competition and achieve the best possible results. Investing in an ecommerce business can lead to a…

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How To Conduct An #SEO Competitor Analysis

SEO is crucial for businesses of all types and all sizes without a doubt. Even more importantly, SEO is growing in importance: 82% of organizations say that SEO is becoming more effective. 42% of respondents in that study confirm that this increase is also growing by the day. If you’re already familiar with on-page SEO,…

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