Analytics

How to Use Auction Insights for PPC Competitor Analysis

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…

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Why You Need a Content Marketing Consultant

In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice…

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The Importance of Links on Instagram – Best Hacks for Your Profile

Small businesses often overlook the importance of Instagram. But you shouldn’t dismiss it, because an Instagram profile can offer many advertising benefits for your business. You can directly target a specific audience and also collaborate with influencers. On this platform, visual images can get your point across quickly and effectively. To get started, you’ll have…

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How to Promote Affiliate Offers With Google Paid Ads

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid…

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7 SEO Tools for Streamlining Your Campaigns

You’ll find it very difficult, if not impossible to run a successful traffic growth strategy without the proper SEO tools on hand. Every aspect of the optimization process, from research to link building, will have a number of tools that can streamline the necessary subtasks beneath that strategy. There is such an array of choices,…

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How to Use Social Data to Launch a Successful Marketing Campaign

Every marketing professional knows that it is impossible to launch a social marketing campaign without relevant data. Target audience data has also been an object of speculation for many years. Here is why: by 2020, 92.1% of U.S. companies were using social media in their marketing campaigns. The social media market alone costs billions of…

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Multivariate and A/B Testing For SEO: How to Do It the Right Way

As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success  here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These…

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Social Media Marketing: How It Has Evolved and How Businesses Can Keep Up

Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to…

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