Analytics

A Step-by-Step Guide to Marketing your Mobile App

Thanks to the increased use of smartphones, there’s an ever-growing market for mobile apps. Creating an app opens up an entirely new channel through which you can interact with and engage your customers. That means your dedicated audience can have access to you in one simple click. You’ve followed every rule there is on how…

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How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]

All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So, how can you predict the…

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How Product Bundling Can Boost Your E-Commerce Sales

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf?   Maybe you…

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Why Not All Online Traffic is Good Traffic

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You…

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7 Ways To Use Facebook Live For Your Business

Streaming on Facebook Live is one of the ​hottest tools in 2018​. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched​ ​3x more than non-live videos​, your business can’t afford…

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11 Common Misconceptions about Using Data in Marketing

Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic…

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Social Media Best Practices for 2018 – INFOGRAPHIC

Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the…

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6 Easy Ways To Improve SEO For a Real Estate Website

The Internet is a powerful business tool. However, it’s also the least utilized tool among various real estate professionals. Nowadays, consumers use the Internet when they need to find homes or research a real estate agent. Undoubtedly, the Internet has changed how renting and purchasing homes and properties are conducted. Because of the powerful appeal…

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SEO 2018 Predictions and Trends

Happy new year, dear readers! Although I’m a little later than I have been in the past couple of years with this post, the time has come to share my SEO 2018 predictions and trends to watch. It would be easy to dismiss the notion of a predictions post altogether, given the massive changes we…

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