Analytics
Ultimate Guide to Creating #PPC Ad Copy for B2B
One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating…
Read MoreLanding Page Tips for Better Conversion Rates and Revenue
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective…
Read MoreHeat Maps: What They Are and How to Generate One
In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can…
Read MoreHow Much Does Google Really Care About Content Freshness?
A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a…
Read MoreHow and Why to Focus on Data When Marketing to Gen-Z
A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with…
Read MoreHow to Determine If Your Marketing Strategy Is Built With the Customer in Mind
Sometimes, a company’s marketing strategy can stray a little bit from its mission. In an attempt to target as much of the market as possible, many companies end up forgetting about the customers that already make up their consumer base. In other situations, their marketing strategy may not have enough information about their customers. In…
Read MoreHow to Increase Organic Traffic Without Link Building
Digital marketing has changed the game for businesses. As more affordable digital marketing strategies increase in adoption, small companies also join the race, increasing competition. As a result, every business is trying to develop unique strategies to secure their position in their respective industry. Similarly, if you ask marketers or business owners what they want,…
Read MoreHow Customer Reviews Impact Voice Search
Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic…
Read MoreFive Ways Effective Data Management Helps Boost Ecommerce Sales
E-Commerce is poised to continue growing, but it comes with certain challenges. How do successful E-Commerce Businesses stay ahead of their competition, which has never been tougher than today? Here is where data management for your business comes into play. A few simple tips and tricks can help businesses build a unique brand and draw…
Read MoreHow To Get The Most From LinkedIn, YouTube, Twitter, and Instagram
There are a lot of social media platforms. It can be daunting to manage all of them. But, did you know that each social media platform can generate and nurture leads? In this guide, we take a look at the ten ways you can use social media profiles to grow your business and increase revenue.…
Read More