Analytics -

AI Integration in Digital Marketing: Unlocking New Possibilities

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX / By Ashley Nielsen

Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and …

AI Integration in Digital Marketing: Unlocking New Possibilities Read More »

Instagram Reels Analytics Guide

Analytics, Content Marketing, Inbound Marketing, Marketing, Social Media, Video / By Emery Jade

In today’s digital age, social media platforms have become integral to any brand’s marketing strategy. Instagram is no exception. Instagram’s latest feature, Reels, is quickly becoming the go-to platform for brands to showcase their product offerings and create engaging content. Instagram Reels provides a platform for brands to create entertaining videos with creative animations, audio, …

Instagram Reels Analytics Guide Read More »

7 CTA Best Practices to Increase Conversions + 10 Great Examples

Advertising, Analytics, Conversion Rate Optimization, Lead Generation, Marketing, Usability / UX / By Catherine Palmer

Calls-to-action (CTAs) are an integral part of any conversion optimization strategy. They may seem insignificant and small compared to other elements, but since they are the ones that truly inspire action, they need to be on point. Not to mention that they need to be prominent enough to be seen practically as soon as a …

7 CTA Best Practices to Increase Conversions + 10 Great Examples Read More »

Helpful Content, Link Spam, and Negative SEO

Helpful Content and Link Spam: Oh My!

Analytics, Inbound Marketing, Marketing, SEO / Search Engine Optimization / By Tommy Landry

In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do …

Helpful Content and Link Spam: Oh My! Read More »

Conversion Rate Optimization CRO Checklist INFOGRAPHIC

Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC]

Analytics, Conversion Rate Optimization, Lead Generation, Marketing, SEO / Search Engine Optimization, Usability / UX / By Nirav Dave

CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion …

Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC] Read More »

B2B vs B2C Marketing Strategies: Key Differences

Advertising, Analytics, Customer Retention, Lead Generation, Marketing, Social Media / By Melissa Waltz

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right …

B2B vs B2C Marketing Strategies: Key Differences Read More »

‌How To Optimize Link Building By Understanding Your Audience’s Mindset

Analytics, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / By Daniel Martin

To succeed in the modern Internet environment, your website content needs to be both timely and engaging. When it comes to SEO, forget about algorithms and keywords. If you really want to success with both ranking and engagement, be sure that what you’re offering speaks to your audience’s mindset. You can greatly improve your organic …

‌How To Optimize Link Building By Understanding Your Audience’s Mindset Read More »

What Is CPM? The Key to Successful Digital Advertising

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing, Social Media / By Matt Nawrot

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and …

What Is CPM? The Key to Successful Digital Advertising Read More »

2023 Small Business Marketing: Planning For The New Year Early

2023 Small Business Marketing: 5 Ways to Get An Early Start

Analytics, Lead Generation, Marketing, Research, SEO / Search Engine Optimization, Small Business, Social Media / By Miley Dowing

The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing: …

2023 Small Business Marketing: 5 Ways to Get An Early Start Read More »

Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Public Relations, Social Media, Video / By Noah Rue

Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align …

Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience Read More »