Analytics
How Cohort Analysis Can Improve Your Content Strategy
Entrepreneur Elon Musk once said: If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. This is true when running an online business. You have the main ingredients, the base for the cake, so to say. How? To start off, you have…
Read More7 Google Trends Hacks to Boost Your SEO and Content Strategy
As the largest and most popular search engine, Google is critical to the success of your website. This is why the ultimate goal of content creation and SEO is to improve webpage ranking in Google searches. Marketers and webmasters use all sorts of apps to ensure a higher ranking, but Google’s native tools always make…
Read MoreHow to Calculate and Improve Your eCommerce Abandonment Rate
A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important, then, that you know how…
Read MoreA Step-by-Step Guide to Marketing your Mobile App
Thanks to the increased use of smartphones, there’s an ever-growing market for mobile apps. Creating an app opens up an entirely new channel through which you can interact with and engage your customers. That means your dedicated audience can have access to you in one simple click. You’ve followed every rule there is on how…
Read MoreHow to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]
All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So, how can you predict the…
Read MoreHow to Use RFM Segmentation to Reach Your Ideal Audience
Stop for a moment and think of the stores you love. It may be your local bakery shop, or perhaps the coffee shop you frequent on your way to work. Perhaps it is a fashion retailer. Whatever it is, stop and think for a moment of the things that make you go back to that…
Read MoreHow Product Bundling Can Boost Your E-Commerce Sales
Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf? Maybe you…
Read MoreWhy Not All Online Traffic is Good Traffic
It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You…
Read More7 Ways To Use Facebook Live For Your Business
Streaming on Facebook Live is one of the hottest tools in 2018. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched 3x more than non-live videos, your business can’t afford…
Read More11 Common Misconceptions about Using Data in Marketing
Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic…
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