SEO / Search Engine Optimization
Content Mapping Guide: 7 Reasons Every Online Business Needs One
As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing…
Read MoreHow to Optimize a Page for Semantic SEO [INFOGRAPHIC]
Modern businesses are constantly looking for new ways to enhance the quality of their content and create compelling pages to please search engine algorithms and attract more clients. All the effort to develop enthralling landing and product pages takes a lot of thought, time, and words. Right when you feel you have got all that…
Read More2023 Small Business Marketing: 5 Ways to Get An Early Start
The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing:…
Read MoreHigh Converting Landing Pages: 8 Key Elements
The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around…
Read MoreThe Dos and Don’ts of Repurposing Content
Any successful blog owner will tell you that their “secret sauce” is centered around repurposing content. If you want to grow your traffic and engage with new visitors, take time to figure out ways you can re-publish and reuse old content. However, many website owners struggle to understand how to optimize content for repurposing. You…
Read MoreSaaS SEO: 4 Tips To Drive More Organic Traffic
Businesses in the Software as a Service (SaaS) industry thrive on driving organic conversions from websites and other sources. And this requires boosting their SEO game. As a SaaS business, you need a full-stack SEO strategy that includes the following: Strong Planning: Approach to content, defining its scope, and creating a content calendar Systematic Processes:…
Read MorePPC & SEO Combined: 4 Strategies for Success
For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through…
Read More5 Actionable Tips to Find the Best Digital Marketing Agency
As an entrepreneur, you have so much to do but with limited time. If you choose to outsource some of your departments, you’ll free up time to concentrate on the most crucial aspects of your business. You can start by outsourcing some or all of the digital marketing department of your company. This is a…
Read MoreTop 5 SEO Metrics Every Marketer Needs To Understand
In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you…
Read MoreHow to Incorporate Video Content into Your Digital Marketing Strategy
Gone are the days when written content ruled digital marketing. Now, video content is king. In 2020, 96% of people increased their online video consumption. More people are consuming videos, changing how they shop and interact with businesses. You’ll be wise to incorporate video content into your digital marketing strategy. Your target audience is more…
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