SEO / Search Engine Optimization

How Shopping Has Changed in Recent Years [INFOGRAPHIC]

Ever since the introduction of ecommerce, shopping has been transformed. As soon as it was available, many tech-savvy pundits jumped on board. They espoused the benefits of shopping online, cheering on the comfort of being able to shop from your couch on any number of online stores you desire. They were enamored with how easily…

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What Is The Optimal Content Length For SEO? [INFOGRAPHIC]

In the digital marketing world, content plays a key role, and rightly so! By writing quality and benefit-focused content marketers can both: Attract users’ attention, and Improve their brand visibility online More importantly, content can help them improve their website ranking on the SERPs (Search Engine Results Pages). If you are a running an SEO…

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How to Improve Your Local SEO: 5 Priorities to Address

Let’s face it — pretty much every business has competitors. It’s an unavoidable obstacle that we must overcome, especially if you’re a local business. When you’re going up against well-established or better-known companies, you might struggle to get in front of your potential customers. Local SEO can provide huge benefits on your path to fending…

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How to Build Backlinks Using Simple Images Effectively

Did you know that 91% of all content sees no traffic from Google whatsoever? This is an alarming fact, especially when you consider that Google holds 80.5% of all search engine market share. If you want a chance at free and efficient advertising, you have to focus on building backlinks. When talking about building links,…

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5 Tips on How to Work With Social Media Influencers

Many brands face a serious consumer trust crisis. The reason for that lies in misleading and false statements and all those customer expectations that companies fail to live up to. No wonder that a stunning 92% of consumers are more likely to trust recommendations from others over brand messages. Even if those “others” are perfect…

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How to Advertise on LinkedIn: A Complete Guide

LinkedIn is too often an afterthought for many marketers, who choose instead to focus the majority of their social media advertising on Facebook alone. But with a network of 500 million professionals and counting, the smart marketer considers it a no-brainer to take full advantage of this platform. LinkedIn is the largest B2B platform ever…

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7 Google Trends Hacks to Boost Your SEO and Content Strategy

As the largest and most popular search engine, Google is critical to the success of your website. This is why the ultimate goal of content creation and SEO is to improve webpage ranking in Google searches. Marketers and webmasters use all sorts of apps to ensure a higher ranking, but Google’s native tools always make…

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5 Important Factors that Impact Local SEO

HubSpot claims that 46% of Google’s searches are local. Given this fact, it’s not surprising that local SEO plays a fundamental role in small business promotion. Its importance has also grown with the rise of mobile and voice searches. Studies show that 58% of users use voice search to find local business information.   By…

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4 Mistakes with Links That Can Hurt Your SEO

As 2018 draws to a close, it is time to evaluate websites to see what is working, and what needs improvement. A couple of major changes came to the SEO world, including the newest Google Search Rater’s Guidelines and the subsequent Medic algorithm update. The latter greatly changed what could be considered “correct” link building.…

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