SEO / Search Engine Optimization

Get Your Local Business on the Radar with Local SEO

If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of…

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Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it…

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5 Ways Chatbots Can Improve Your SEO Rankings

Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic.  Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due…

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Chiropractor SEO Practices to Find Patients

In today’s technology-driven world, you will need a robust online presence if you want to stay competitive and bring clients to your door. However, an online presence is not limited to having a website alone. If anything, it is just the tip of the iceberg. In order for patients to find you when they look…

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How to Write SEO-Friendly Product Descriptions for eCommerce

With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business  owner, that means that…

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6 Digital Marketing Traps and How to Avoid Them

Digital marketing is the lifeblood of every great company.  This makes sense considering everyone spends most of their time on smartphones.  If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019.  While digital marketing tactics…

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The Interrelationship Between SEO and Social Media

In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence.  SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether…

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Local SEO: What It Is & Why It Matters For Your Business

If you ever wondered what local SEO is and how it figures in your business’s standing, you’ve come to the right place. In this post, we will explain every element of local SEO. Image Source: SEO insights What is Local SEO? Local SEO works as a marketing tool for promoting your local business in a…

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How to Make Your Website Mobile-Friendly

We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and…

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