It’s no longer debatable. Video is the most successful form of content for capturing and holding the attention of online viewers. Video marketing is crucial if you want more people to know about your business and purchase your products. Now is the time for companies of all sizes to start investing in video marketing, as …
Benefits of Video Marketing: Key Part of Your Content Strategy Read More »
The real estate market is highly competitive. Because of this, real estate agents need to do everything they can to market their services and properties online. Reports show that most homes sell after just seven days in the US. Nearly half of all sales are over the listing price. If you’re in the real estate …
SEO for Realtors: 8 Tips to Enhance Online Discoverability Read More »
Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and …
AI Integration in Digital Marketing: Unlocking New Possibilities Read More »
In this digital age, link building is an essential SEO strategy to increase website traffic and visibility. Contextual link building has proven to a top off page strategy to boost organic search engine rankings and increase website traffic. But what is it, exactly? This type of link building involves the acquisition of backlinks from relevant …
As search algorithms continue to develop and content marketers do their best to enhance their online presence, it can be quite difficult to know what types of content you should be creating. You may understand the importance of writing quality blog posts and having engaging product pages, but is there anything you can do to …
9 Types of Unique Content for Marketing (+Examples) Read More »
Many businesses make a huge mistake by treating SEO and affiliate marketing as two separate things. In order to achieve the best possible results, you need to learn how to combine your SEO and affiliate marketing into one coherent strategy. Affiliate Marketing: What Is It and How Does It Work Affiliate marketing is a powerful …
How to Combine SEO and Affiliate Marketing Strategies Read More »
In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do …
A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe …
Explainer Videos: How They Boost B2C Conversion Rates Read More »
A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither …
Content Creator vs Influencer Marketing for Startups: Which Should You Choose? Read More »
If you have a business that serves clients from around the world, you need to apply multilingual SEO best practices. With these tactics in place, you can ensure that your website is accessible and useful to a diverse clientele. Good SEO not only earns your website the approval of Google but also improves the website’s …
Multilingual SEO: Best Practices to Achieve Business Success Read More »
