SEO / Search Engine Optimization
Digital Marketing for Logistics Companies: 5 Reasons To Dive In
Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the…
Read MoreVideo Marketing: 5 Easy-to-Follow Strategies
When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy. Video…
Read MoreHow an Efficient and SEO Friendly Website Structure Can Boost Rankings
SEO stands for search engine optimization. It means making your site more visible via high ranking on search results pages (SERPs). Marketers and entrepreneurs strive for their websites to rank high on Google, because the website will then be more in front of more potential clients. You can get more sales or extend your audience…
Read MoreHow to Combine SEO and SEM to Own The Google SERPs
If are serious about your online presence, you must pay attention to your positioning in the Search Engine Results Pages (SERPs). Organic searches are likely to bring in the largest volume of new visitors. And it’s also the most likely traffic source to drive a healthy number of conversions. Unfortunately, you have to be patient…
Read MoreHow to Optimize Your Content for Google Featured Snippets
When online, people want good information, and they want to find it it fast. And it’s crucial that Google serve up relevant results on the first attempt if at all possible, if they want to keep users coming back. Google has multiple approaches to indicating relevance, not the least of which being the natural listings.…
Read MoreWhat’s the Best SEO Strategy for Multi-Location Businesses?
If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have…
Read MoreDigital Branding in eCommerce
If your brand lacks a solid digital presence, it is like a car without an engine. You can do everything else right, but it isn’t going anywhere. While old-fashioned branding options can work, they aren’t enough. For maximum impact, aim to diversify your branding tools. This post will cover everything you need to know about…
Read MoreGoogle Search Console: A Top Free SEO Platform
There are about 200 SEO tools in the market. Each tool employs its own approach to data collection, which includes a variety of metrics specific to that tool. How Can You Know Which SEO Platform to Trust? Your best bet is hands-on experience. Once you have to use and try to rely on the data…
Read More12 Content Ideas for Your Photography Business
Since the days of print advertising, content has come a long way. Content became the most effective technique to introduce your business into the digital world, ever since the emergence of SEO and digital marketing. If you want your brand to really resonate with prospects and customers, your best bet is to prioritize publishing consistent,…
Read MoreEcommerce SEO: How to Drive Organic Traffic to Your Online Store
We have made a major shift in recent years, and everything is going digital at a rapid pace. Rather than opening brick-and-mortar stores, people are prioritizing digital, specifically eCommerce, for delivering goods and services. eCommerce is completely different from the old model. It requires much more attention to driving organic traffic, converting visitors, and enhancing…
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