eCommerce

Google Vs. Bing for SEO: Should You Target Both?

With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search…

Read More

How to Start an Online Business for $5,000 or Less

If you’ve read articles recently on personal finance or employment options, you’ve likely seen references to income inequality, lengthening work hours, and the quest for career satisfaction. Many of us find ourselves in the predicament of tightening our budgets, hoping to make our dollars stretch as far as possible. You could try to alleviate your…

Read More

How to Build a Lead Generation Funnel: Key Steps [Infographic]

A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If  you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,…

Read More

5 Psychological Tricks To Give Your Online Sales A Boost

There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If…

Read More

4 Email Marketing Tips for Better Ecommerce Sales

Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With…

Read More

How Cohort Analysis Can Improve Your Content Strategy

Entrepreneur Elon Musk once said: If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. This is true when running an online business. You have the main ingredients, the base for the cake, so to say. How? To start off, you have…

Read More

Importance Of Customer Reviews And How To Increase Positive Feedback

There’s no argument that customer reviews are vital when it comes to growing your business. Both online and offline customer feedback can provide a huge boost to businesses in most industries, cultivating growth as well as customer loyalty. Why are reviews so important? How can we ensure that we receive it? Customers Feel Involved Customers…

Read More

4 Mistakes with Links That Can Hurt Your SEO

As 2018 draws to a close, it is time to evaluate websites to see what is working, and what needs improvement. A couple of major changes came to the SEO world, including the newest Google Search Rater’s Guidelines and the subsequent Medic algorithm update. The latter greatly changed what could be considered “correct” link building.…

Read More

6 Simple Ways To Make Your eCommerce Store Look More Professional

So, you’ve launched an online store – congrats! What you might have quickly realized, though, is that simply having the right product isn’t enough. Just like shoppers in the real world won’t enter a store if it looks unpresentable, your online visitors will quickly click away from an unprofessional website. Conversions and sales will be…

Read More