eCommerce

Social Media Marketing: How It Has Evolved and How Businesses Can Keep Up

Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to…

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6 Advertising Ideas That Are Sneaky But Brilliant

In today’s complex markets, consumer behavior is changing rapidly. So rapidly that it is often hard to predict. In order to keep up, marketing must have fresh advertising ideas, and also be highly adaptable and open to change. The time of educated and lucky guesses in digital marketing is over. Today, brands must develop a…

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11 Dropshipping Pitfalls and How to Prevent Them

Dropshipping is one of the easiest ways to start an online business. To do so, you only need to launch an online store and connect with reliable suppliers and manufacturers. But even if dropshipping allows you to earn money within the comfort of your home, be sure you’re fully informed about all of the “ins…

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How to Drive Online Sales: 10 Key Techniques [INFOGRAPHIC]

Given the prevalence of online sales in today’s business world, entrepreneurs need to lean on proven strategies to separate themselves from the competition. So instead of stumbling through failures using trial-and-error, focus your valuable time and resources on proven strategies to deliver the results you deserve. Why Online Sales Are Poised to Grow In Importance…

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Digital Marketing: 5 Legal Mistakes to Avoid

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into…

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How to Build Big-Time Social Proof to Increase Conversions

Social proof is one of the many ways to increase brand trust and boost conversions. You’ll absolutely need it to help you establish a better connection between your brand and your target audience, especially if you’re running an ecommerce business. Social proof comes in many shapes. Many business owners find it tricky to figure out…

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Heat Maps: What They Are and How to Generate One

In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can…

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4 Tips to Build Brand Trust in eCommerce

There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand…

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