Content Marketing
How Content Marketing Can Help Your Business
Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or…
Read MoreGrow Your eCommerce Store with These 5 Content Marketing Strategies
Since the advent of the internet and cashless spending, eCommerce has been on the steady rise with no signs of stopping. Today, a great number of entrepreneurs have chosen to forego physical stores. Replacing the “brick and mortar” mentality, they are exclusively focusing their efforts online. As a result, they’re growing their businesses while raking…
Read More5 #SEO Benefits of Using Online Video Content on Webpages
When it comes to establishing a connection between your business and its target audience, video content offers a number of powerful benefits that you won’t achieve with other mediums. Not only is video naturally more emotional and engaging when compared to plain text, but it’s also more persuasive. In fact, about 64% of people say…
Read More7 #SEO Tips to Outrank Your Competitors
SEO is a great tool used by companies to market their products so that they can increase their revenue. Most successful companies use SEO to reach out to their customers online. In today’s world, where competition among companies is tough, you should absolutely lean on SEO to gain an advantage over your online competitors. As…
Read MoreVoice Search: The Latest Trends [INFOGRAPHIC]
Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored…
Read More3 Underrated Advantages of Influencer Marketing
Today, brands allocate dedicated budget for influencer marketing. During 2017, 63% of companies decided to increase the budget for their influencer marketing strategies, according to a survey by bloglovin.com. Unlike traditional marketing, influencer marketing helps brands to gain as well as retain customers. In addition to this, influencer marketing is also a cost-effective strategy for brands…
Read MoreBoost Your #SEO with Advanced Link Building Tactics & Tips
The rules of Search Engine Optimization are constantly evolving at the behest of Search Engine Behemoths like Google. Heck! Brands have to continually upgrade and re-invent their SEO strategies if they want to stay relevant. No doubt, black hat strategies — such as dubious link-building — are now flagged down by Google’s ever-changing algorithm. For…
Read MoreGuide to Creating Compelling Infographics for Marketing
When striving to build a compelling marketing infographic, your effort will need to involve a combination of art and science. First of all, you will need to make your infographic visually appealing to readers. This will require some creativity and a solid base of graphic design skills. It needs to look easy on the eyes.…
Read MoreSocial Media Automation Strategies for Startups
Attracting attention and being “seen” is one of the hardest problems new business startups face. With so much competition for attention today, we have a lot to think about and consider. It’s important that you do all that you can to stand out from your competition. Without a long-term reputation or a client list to…
Read MoreHow Cognitive Psychology Can Improve Blog Content
For some people blogging is just a hobby. Others blog to earn money. And there are those who see blogging as a powerful content marketing tool which they use to expand their audience and turn their website visitors into loyal customers. If blogging plays a significant role in your professional life, you need to find…
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