Content Marketing

Why You Need a Content Marketing Consultant

In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice…

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7 Unique Content Types Proven to Boost Conversions

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s…

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Best Web Apps for Finding Influencers to Share Your Content

Influencers are game-changers in the digital marketing world. With the right influencers boosting your content or product, you can reach highly interested users. As online social spaces grow, it’s clear that influencers are key to getting your content seen by the right potential customers. However, 61% of marketers consider it difficult to find relevant influencers…

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The Importance of Links on Instagram – Best Hacks for Your Profile

Small businesses often overlook the importance of Instagram. But you shouldn’t dismiss it, because an Instagram profile can offer many advertising benefits for your business. You can directly target a specific audience and also collaborate with influencers. On this platform, visual images can get your point across quickly and effectively. To get started, you’ll have…

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Get Your Local Business on the Radar with Local SEO

If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of…

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Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it…

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How to Brainstorm Content for Your Website

Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was…

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5 Ways Chatbots Can Improve Your SEO Rankings

Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic.  Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due…

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