Content Marketing

How Cohort Analysis Can Improve Your Content Strategy

Entrepreneur Elon Musk once said: If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. This is true when running an online business. You have the main ingredients, the base for the cake, so to say. How? To start off, you have…

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5 Tips on How to Work With Social Media Influencers

Many brands face a serious consumer trust crisis. The reason for that lies in misleading and false statements and all those customer expectations that companies fail to live up to. No wonder that a stunning 92% of consumers are more likely to trust recommendations from others over brand messages. Even if those “others” are perfect…

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How Millennials Continue to Change B2C Marketing

Ah Millennials. So much has been written about them. “They are self-absorbed.” “They don’t have the work ethic of previous generations.” “They are happy to change jobs every 2 years or so.” “They are not into buying homes, taking on mortgages ,or valuing a ‘settled’ lifestyle.” “They demand much from their employers in terms of…

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7 Google Trends Hacks to Boost Your SEO and Content Strategy

As the largest and most popular search engine, Google is critical to the success of your website. This is why the ultimate goal of content creation and SEO is to improve webpage ranking in Google searches. Marketers and webmasters use all sorts of apps to ensure a higher ranking, but Google’s native tools always make…

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5 Important Factors that Impact Local SEO

HubSpot claims that 46% of Google’s searches are local. Given this fact, it’s not surprising that local SEO plays a fundamental role in small business promotion. Its importance has also grown with the rise of mobile and voice searches. Studies show that 58% of users use voice search to find local business information.   By…

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4 Costly Content Marketing Mistakes

Content marketing is as popular as ever. Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy. And there’s a good reason for that. Without content, it would be almost impossible to grab the…

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How to Create SEO-Friendly Content

The main secret of marketing is to create content which is both engaging and SEO-friendly. For this to happen, you need to align professionally written content with the more technical part of SEO. What is the best way to do this? Keep reading and you’ll find out. Steps to Creating SEO-Friendly Content Understand Online Engagement…

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5 Things You Need To Know About AI and Digital Marketing

Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to…

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8 Content Marketing Mistakes That Reduce Conversion Rates

Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing and costs 62% less. 86%…

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Repurposing Old Blog Content: 5 Advanced Techniques

Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or…

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