Content Marketing

Why Google Loves Websites that Exhibit Strong User Engagement

Google holds an impressive share of searches – 90.8%! Obviously, what Google says, thinks, and does matters a lot. Since its entry into the digital realm in 1998, Google’s dominance in search has been nothing short of legendary. With millions of users performing billions of searches a day, Google is typically the first place they…

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5 Ways to Promote Your Brand Message

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day.  Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…

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10 SEO Steps to Hit Page One in the SERPs

Getting your website off the ground can present many challenges, especially when it comes to driving traffic. There’s no use in owning a website that can’t be found in the search results, so you should be focused on search engine optimization (SEO) from day one. Here are a few starter tips to generate traffic to…

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Why Is It Important for Dentists to Invest In SEO?

Search Engine Optimization (SEO) is the backbone of any online marketing strategy. It makes any size and scale of business visible to its prospective online customers. If your website fails to rank well on Google, Yahoo, or Bing, then you may not receive much online traffic. Because most consumers turn to search engines such as…

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2019: Year of Accolades for Return On Now

Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost…

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5 SEO Tips for Healthcare and Biotech Business Growth

Have you just started a healthcare or biotech business? Then you must know how difficult it is to create awareness about what you do. It is no secret that a business can’t grow if it lacks the attention of potential customers. With the world going digital at a rapid pace, tons of people are turning…

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How to Combine Content Marketing With PPC

For many, it’s either pay per click (PPC) advertising or content marketing. Rarely do marketers consider mixing these together. But, let me tell you, it works better if you find a clever way to combine them. Mixing the two can help scale a business more effectively than either of them can alone. PPC marketing is…

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10X Strategy: How To Bootstrap Your SEO

Let me put this straight: SEO is really tough in 2019. Well, it never was easy. Maybe, a lot less competition back in 2009. But, these days, practically all major niches and keyword clusters are occupied with strong sites, which are super hard to outrank. Especially for a small site, with a low budget, and…

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5 Instagram Trends Defining Social Media Marketing in 2019

Since its inception in 2010, Instagram has grown exponentially. The app now takes pride in having more than one billion active users monthly, according to a recent report. These numbers suggest that the platform is becoming more attractive for companies and brands. Their first priorities are to find out whether or not Instagram marketing can…

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How Content Marketing Can Help Your Business

Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or…

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