Blogging

A Step-by-Step Guide to Marketing your Mobile App

Thanks to the increased use of smartphones, there’s an ever-growing market for mobile apps. Creating an app opens up an entirely new channel through which you can interact with and engage your customers. That means your dedicated audience can have access to you in one simple click. You’ve followed every rule there is on how…

Read More

4 Costly Content Marketing Mistakes

Content marketing is as popular as ever. Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy. And there’s a good reason for that. Without content, it would be almost impossible to grab the…

Read More

How to Create SEO-Friendly Content

The main secret of marketing is to create content which is both engaging and SEO-friendly. For this to happen, you need to align professionally written content with the more technical part of SEO. What is the best way to do this? Keep reading and you’ll find out. Steps to Creating SEO-Friendly Content Understand Online Engagement…

Read More

Repurposing Old Blog Content: 5 Advanced Techniques

Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or…

Read More

Why Not All Online Traffic is Good Traffic

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You…

Read More

How Customers Tell You What Content To Generate [Infographic]

When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the…

Read More

How to Approach Link Building The Right Way: 7 Key Steps

Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all…

Read More

The Psychology Behind Sharable Content

“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly…

Read More

6 Tips for Content Creation that Improves SEO

If you own a blog, you likely already understand clearly why it is important for your business. But it’s not enough just to have a blog. You also need to know how to optimize the blog posts for the search engines. Some bloggers fail to achieve the full marketing potential of their blog. In order…

Read More

Link Building for Your E-Commerce Website: 4 Things To Consider

When it comes to your e-commerce website, link building is the most challenging part out of the entire SEO process. Experienced SEO specialists are quite aware that they will need strong links to get a site highly ranked. But the question remains, how does one build links that will positively affect their website’s rankings? There…

Read More