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Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Video / By Christopher Antoniades

A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither …

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Content Mapping Guide: 7 Reasons Every Online Business Needs One

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / By Burkhard Berger

As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing …

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The Dos and Don’ts of Repurposing Content

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization / By James Hunter

Any successful blog owner will tell you that their “secret sauce” is centered around repurposing content. If you want to grow your traffic and engage with new visitors, take time to figure out ways you can re-publish and reuse old content. However, many website owners struggle to understand how to optimize content for repurposing. You …

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SaaS SEO: 4 Tips To Drive More Organic Traffic

Analytics, Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization / By Tim Ferguson

Businesses in the Software as a Service (SaaS) industry thrive on driving organic conversions from websites and other sources. And this requires boosting their SEO game. As a SaaS business, you need a full-stack SEO strategy that includes the following: Strong Planning: Approach to content, defining its scope, and creating a content calendar Systematic Processes: …

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Top Five SEO Metrics to Monitor and Track

Top 5 SEO Metrics Every Marketer Needs To Understand

Analytics, Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Video / By Andre Oentoro

In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you …

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How to Create and Execute a Local SEO Content Strategy

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Local Businesses, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / By Hazel Raoult

With the right local SEO content strategy, you can position yourself to dominate the local search results and improve your local customer win opportunities. Currently, we are experiencing a digital paradigm shift, where customers rely more on online information. As per a published Brightlocal Survey, 81% of customers use Google to evaluate local business information. …

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How to Set Up an Engaging Content Strategy to Help with SEO

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX, WordPress / By Terry Tateossian

It is every marketing specialist’s dream to finally reap the fruits of what they sow and be able to look at the exceptional ranking metrics of their websites. But having a website rank high on the search engine is not the easiest of tasks, especially if one doesn’t know how to execute a good SEO …

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Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Blogging, Content Marketing, Conversion Rate Optimization, Customer Retention, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / By Oliver Thyra

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the …

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How to Boost Engagement Using Interactive vs Static Content

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Social Media / By Noah Rue

According to recent research, “71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” With this many businesses using social media, there’s no shortage of content on these platforms. And that means there’s fierce competition for your target audience’s eyes and engagement. As such, …

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How to Optimize Your Content for Google Featured Snippets

Analytics, Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX, Video / By Nina Petrov

When online, people want good information, and they want to find it it fast. And it’s crucial that Google serve up relevant results on the first attempt if at all possible, if they want to keep users coming back. Google has multiple approaches to indicating relevance, not the least of which being the natural listings. …

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