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11 Brilliantly Simple Tips To Improve User Experience

Businesses and web developers are placing more and more emphasis on user-oriented functions and presentation. All of this effort is focused on one important thing: User Experience (UX). As engagement levels become easier to measure and assess by search engines, UX and user engagement will become increasingly important for Google, Bing, etc. when crawling, indexing,…

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5 Ways Big B2B Companies Use Instagram Marketing

Most B2B companies don’t prioritize Instagram as an important social media channel. Although 75% of B2B buyers use social media when making their purchase decision, marketers still believe that Instagram is a powerful marketing tool only for companies that target their customers directly. However, it’s high time to realize the power of Instagram marketing for…

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8 Ways to Refresh Your Content Marketing Strategy for 2020

Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they…

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How Facebook Marketing Will Change in 2020

What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future…

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7 Efficient Ways to Boost Your YouTube Marketing

YouTube marketing is one of the most efficient ways to get your business noticed online. No matter whether you’re a business or a social media influencer, YouTube is for everyone. It can help you grow your brand online using the richest of media: videos. With YouTube marketing, you can quickly increase brand awareness among internet…

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The Importance of B2B Content Marketing Funnels

Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses.  Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies.   These days customers rely on…

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5 Ways to Promote Your Brand Message

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day.  Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…

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5 Instagram Trends Defining Social Media Marketing in 2019

Since its inception in 2010, Instagram has grown exponentially. The app now takes pride in having more than one billion active users monthly, according to a recent report. These numbers suggest that the platform is becoming more attractive for companies and brands. Their first priorities are to find out whether or not Instagram marketing can…

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