Inbound Marketing

The Do’s and Don’ts of Influencer Marketing

Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the…

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How to Find the Right Balance on Social Media to Sell More

While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to…

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Link Building: Master the Art for SEO Success

With the continued growth of Internet use as the world population grows more technical in nature, every business needs to have a web presence. Online marketing, simply put, is a requirement in 2017. But it’s not sufficient simply to “show up” with digital marketing activities. You need a website that drives both traffic and conversions.…

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10 Things You Should Never Share on Social Media

With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential…

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7 Tips to Boost Social Media Engagement for Businesses

As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns. Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge. So you’ve got your content…

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10 Ways to Get More Instagram Followers

We are beyond the point where we can deny the immense influence of Instagram. Though people originally believed that Instagram was mostly for individual accounts, we’ve come to learn the marketing opportunities it holds for businesses and companies. Using the platform for your business can boost growth, awareness, engagement, and interaction with your target audience,…

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Google Updates: How They Affect SEO Campaigns in 2017

Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance shifts and can’t…

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Google Disavow Tool: Is It Still Useful for Off-Page #SEO?

Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…

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Web Design Elements That Help Drive Traffic for B2B

For improving traffic to your B2B website, there are various digital marketing methods available that can drive results. Some of the most common tactics worth mentioning methods include email campaigns, direct mailers, and social media marketing. If you are not receiving enough leads, here are some critical elements that you can affect right on the…

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Quality or Quantity: What’s More Important for your Blog?

The short answer? Quality. There really are no two ways about it. Quantity of content is one thing the internet has enough of. Or, you know that saying, “If you take a million monkeys and give them a million typewriters then eventually they’ll produce the entire works of Shakespeare”? The internet has proven this adage wrong. Quantity…

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