Marketing
How Customers Tell You What Content To Generate [Infographic]
When it comes to marketing, many professionals can easily recite the keywords and phrases that they think are influencing today’s customers. They know their lingo and they know how to talk about their business. But how much does your marketing department—or you, for that matter—really know about your customers, particularly when it comes to the…
Read More5 Common Influencer Marketing Mistakes to Avoid
In today’s digital age, influencers are hot property. Because of this fact, influencer marketing has become the fastest growing customer acquisition method. Brands, who once spent their time chasing celebrities instead, are now turning to influencers to endorse their products. Collective Bias proved this point in a recent study, which revealed that 30% of consumers are more…
Read MoreThe Psychology Behind Sharable Content
“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today: Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly…
Read More6 Reasons NOT To Buy a Custom WordPress Theme
It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t I buy a custom WordPress…
Read MoreHow Social Media Web Design Can Help Drive Revenue
When you are running a business, you have to be at the top of your game at all times. It’s important to constantly seek out ways to expand your business and generate increasing revenues over time. Your website is an important piece of the entire success formula. Don’t settle for a merely “good” website. Find…
Read MoreHow to Stop Wasting Money on PPC (Pay Per Click)
Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage your PPC ad campaign will help you reach your target audience while preventing wasteful spending. Top Ways Companies Waste Money on PPC Not Tracking Conversions Conversion tracking can tell you what keywords customers used to…
Read MoreBoost Your SEO Using Infographics
Did you know that you can improve your SEO by using infographics? Yes, this is possible. As a matter of fact, many websites–including our own–also use infographics to build links and increase brand awareness. Don’t believe me? I’ll give you a real-life example. Here’s an infographic our design team created on behalf of digital marketing…
Read More5 Best PPC Keyword Research Tools
PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or ignore PPC, since it requires…
Read MoreWhy You Should Encourage Customer Reviews, And How To Do It
Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents who were in an active…
Read MoreHow to Target Multiple Keywords on One Page
While you would normally use a single page to target a particular keyword, you will certainly come across situations where you want to target multiple keywords on the same post or page. For instance, many keywords and phrases are similar or interchangeable. When you find these types of keywords, your best bet is to go…
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