Marketing

11 Dropshipping Pitfalls and How to Prevent Them

Dropshipping is one of the easiest ways to start an online business. To do so, you only need to launch an online store and connect with reliable suppliers and manufacturers. But even if dropshipping allows you to earn money within the comfort of your home, be sure you’re fully informed about all of the “ins…

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How to Drive Online Sales: 10 Key Techniques [INFOGRAPHIC]

Given the prevalence of online sales in today’s business world, entrepreneurs need to lean on proven strategies to separate themselves from the competition. So instead of stumbling through failures using trial-and-error, focus your valuable time and resources on proven strategies to deliver the results you deserve. Why Online Sales Are Poised to Grow In Importance…

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Digital Marketing: 5 Legal Mistakes to Avoid

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into…

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5 Tips to Improve Your SEO Efforts With Video Content

People around the world have some common basic interests. We all love video content. We would rather watch a video than read a blog. According to a survey, 59% of all B2B decision-makers favor video content over text. We can’t say enough about the benefits of video marketing. Videos can be used to educate and…

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How Startups Can Use Social Media to Understand Customer Needs

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…

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How to Build Big-Time Social Proof to Increase Conversions

Social proof is one of the many ways to increase brand trust and boost conversions. You’ll absolutely need it to help you establish a better connection between your brand and your target audience, especially if you’re running an ecommerce business. Social proof comes in many shapes. Many business owners find it tricky to figure out…

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How to Build Brand Awareness on Social Media Using Videos

Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there.  With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start.…

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Digital Marketing: How To Get Fast Results

Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return…

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How SaaS SEO Helps Increase Leads and Grow Your Business

Most successful businesses are built on top of a brilliant idea. Of course, you’ll need to work hard to actually build on top of the idea and make it a success. Failure to execute is the reason that less than 25% of new businesses make it longer than 15 years. Specific areas of failure can…

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Controversial Marketing: The Risk and The Payoff

Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your…

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