Marketing

How to Do Well at Affiliate Marketing Using PPC

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a…

Read More

How to Write SEO-Friendly Product Descriptions for eCommerce

With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business  owner, that means that…

Read More

How to Build Buyer Personas

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.…

Read More

6 Digital Marketing Traps and How to Avoid Them

Digital marketing is the lifeblood of every great company.  This makes sense considering everyone spends most of their time on smartphones.  If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019.  While digital marketing tactics…

Read More

The Interrelationship Between SEO and Social Media

In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence.  SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether…

Read More

Local SEO: What It Is & Why It Matters For Your Business

If you ever wondered what local SEO is and how it figures in your business’s standing, you’ve come to the right place. In this post, we will explain every element of local SEO. Image Source: SEO insights What is Local SEO? Local SEO works as a marketing tool for promoting your local business in a…

Read More

2021 Digital Marketing Trends for Financial Services

The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing.  Along with the more broad financial marketing trends, it is also…

Read More

Top Content That’s Popular on Social Media

Last year was a real challenge for many marketers and business owners, regardless of the niches they operate in. This especially includes social media marketers. They have had to adjust their work to the changing trends and also had to adjust to new practices. The pandemic was the main reason for all of these changes,…

Read More

YouTube SEO: How to Apply Best Practices for Video Content

When you think about SEO, you might be thinking about written content, but it actually extends much further. If your business uploads videos to YouTube, there are a lot of extra steps you should take to improve the view count. Therefore, hiring professionals to provide SEO services can be incredibly important. It’s not enough to…

Read More