Does your law practice need a boost in leads and revenues? If so, search engine optimization (SEO) should be one of the strategies you pursue. Learn more about SEO services for lawyers and law firms below:
What are SEO Services for Lawyers and Law Firms?
Search Engine Optimization (SEO) involves everything you need to do so your website gets net new visitors…WITHOUT paying more money to advertise or buy leads.
Every legal practitioner can benefit from SEO. While it can start slowly, SEO services for lawyers and law firms can help upgrade your domain from a simple website to a traffic generating machine.
How Does Lawyer SEO Work?
You can’t build a skyscraper overnight. Similarly, you will need to invest in your website to maximize it’s traffic and lead potential.
We have built a proven process that works for any local home or office services business, including SEO services for lawyers and law firms. This process is packaged into campaigns that, plain and simply, work!
Since SEO requires you to optimize the content on your website (on page), generate new content on an ongoing basis (content marketing), and build your website authority (link building / off page), these campaigns deliver on all key pillars of SEO success.
Learn more about SEO for legal professionals:
What Do the SEO Campaigns for Lawyers Include?
On Page Optimization
- Keyword Research and Recommendations: We will identify lucrative search queries that are not too competitive to rank your website for
- Full Website Audit: To determine where to add the keywords, and whether any other existing issues might slow down progress
- Hands-on Optimization of the Website: This ensures it is set up properly for keywords your potential customers are using
- What Google Wants: Websites that publish fresh content regularly, and we will help you do this.
- How We Pick Topics: Our team takes your input up front, then conducts keyword research to find the best topics and build out a monthly plan.
- Content Generation: We will copywrite blog posts, finalize the content, and post right to your website (presuming it has a content management system like Wix, WordPress, or similar).
- Publication: We will publish the content unless you prefer to approach in any other way. We highly recommend allowing our team to publish so we can immediately complete the rest of the monthly services below.
Link Building / Off Page Optimization and Content Promotion
- Promotion / Syndication: All blog content we publish will be promoted and syndicated to our own social profiles. This will expose it to both real followers as well as search engines, who will then index the content.
- Partner Link Building: We build links to various niche news websites in our network of partners.
- Link Insertion Outreach: All content will be included in link building outreach campaigns, requesting link insertions on previously published, relevant content on real blogs.
We offer an optional local directory synch service. The leading search engines use a list of very specific local directories to verify location data for building the maps pack on the Search Engine Results Pages (SERPs).
If you want to show up on the local maps, you need all directories to have identical information about your company name, address, and phone number. This service will ensure you are positioned well to rank on maps.
Dashboard and Reporting
Of course, if you engage with us on an Lawyer and Law Firm SEO Campaign, you’ll want to understand progress and see how our efforts are helping.
We are very transparent with our analytics and overall efforts. You will be able to login to our company dashboard at your leisure to see where your target keywords rank, how your traffic is growing, and what we are doing to promote your domain.
Lawyer and Law Firm SEO Campaign Requirements
As you might guess, all of this takes time to really work. As such, our campaigns have minimum commitment timeframes during which we are confident you will be happy with the results.
With basic entry-level packages starting in the $605 – $1,025 range (Basic and Premium on smallest campaign tier), any local services business can afford to take SEO seriously.
Get started with our SEO Services for Lawyers and Law Firms Campaign package today. You will not regret it.