Google Search vs. Display – Pros and Cons
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
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An SEO Experiment Gone Awry (Mea Culpa)
With Google Panda approaching, our author kicked off an experiment to learn how extreme of an impact the new algorithm update would have on duplicate content. Unfortunately, it blew up in his face. Now, he’s under fire and picking up the pieces. See what you think here.
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Privacy and Social Media: Something is Amiss
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
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Bid Management vs. Budget-Based SEM Platforms
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
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Search Engine Marketing: Using Google AdWords As A Research Tool
Please enjoy the following guest post written by my friends at Top Side Media.
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In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great deal of useful data. This is particularly true for Google AdWords. When specifically set up for testing, the potential is a marketer’s dream. For example, we control the following primary variables:
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Social Media for B2B: It CAN be done
This week, Return On Now has the privilege of sharing with you a guest post by Aaron Strout, CMO of Powered Inc. right here in Austin, TX. In addition to running marketing, he also serves as a key “social voice” for the company. In that capacity, Aaron continues with his speaking, blogging, podcasting, and social networking activities with an eye toward creating awareness and lead generation for the company. Aaron co-hosts the Quick-n-Dirty weekly podcast with Jennifer Leggio, he maintains a social media blog titled Citizen Marketer 2.1, and he is well-known as a thought leader in online and social media marketing.
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