SEO Content Strategy: The Importance of Buyer Personas
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
SEO Content Strategy: The Importance of Buyer Personas Read More »
Google Search vs. Display – Pros and Cons
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Google Search vs. Display – Pros and Cons Read More »
Privacy and Social Media: Something is Amiss
Important Privacy Info: Sign petition for Google & Facebook to protect your data, & learn about new persona software that the federal government is building.
Privacy and Social Media: Something is Amiss Read More »
Bid Management vs. Budget-Based SEM Platforms
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
Bid Management vs. Budget-Based SEM Platforms Read More »
Search Engine Marketing: Using Google AdWords As A Research Tool
Please enjoy the following guest post written by my friends at Top Side Media.
______________________
In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great deal of useful data. This is particularly true for Google AdWords. When specifically set up for testing, the potential is a marketer’s dream. For example, we control the following primary variables:
Search Engine Marketing: Using Google AdWords As A Research Tool Read More »