Calls-to-action (CTAs) are an integral part of any conversion optimization strategy. They may seem insignificant and small compared to other elements, but since they are the ones that truly inspire action, they need to be on point. Not to mention that they need to be prominent enough to be seen practically as soon as a …
7 CTA Best Practices to Increase Conversions + 10 Great Examples Read More »
Content marketers often feel they need to invent something brand new to ensure their campaign runs smoothly and achieves the goals they have set for it. Don’t get me wrong: innovation in content marketing is what keeps it fun and interesting. If we’d all keep going through the same motions, it would be one dull …
6 Important Content Marketing Principles That You Can’t Ignore Read More »
Anyone who runs a business understands the value of referrals. As opposed to paying for advertising space or working countless hours to generate content and build links, referral marketing can provide you with the very best leads you can get. It is the payoff for any word-of-mouth your business manages to generate. Word-of-mouth is the …
Word-Of-Mouth and Referral Marketing for eCommerce: 8 Tips Read More »
Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing …
Why Digital Video Ads Are Key To Your PPC Marketing Strategy Read More »
A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither …
Content Creator vs Influencer Marketing for Startups: Which Should You Choose? Read More »
PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you …
CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion …
Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC] Read More »
The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right …
B2B vs B2C Marketing Strategies: Key Differences Read More »
First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would …
Zero Search Volume Keywords: Why You Should Target Them Read More »
For contractors, home builders, and other service professionals, the name of the game is leads, leads, leads. In order for your website to be a success, it has to have a measurable impact on your business. Often, that impact comes in the form of phone calls and free quote requests. Most contractors work in a …
How Contractors Can Boost Leads From Surrounding Cities With Geo-Specific Content Read More »
