Lead Generation
How to Use Auction Insights for PPC Competitor Analysis
Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…
Read More7 Unique Content Types Proven to Boost Conversions
Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s…
Read MoreGet Your Local Business on the Radar with Local SEO
If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of…
Read MoreWhy User-Generated Video Content Will Position You for Marketing Success
User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to…
Read More5 Ways Chatbots Can Improve Your SEO Rankings
Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic. Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due…
Read MoreHow to Promote Affiliate Offers With Google Paid Ads
There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid…
Read MoreHow to Do Well at Affiliate Marketing Using PPC
User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a…
Read MoreHow to Build Buyer Personas
Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.…
Read MoreHow to Create High-Converting B2B Instagram Content: 5 Tried-and-Tested Tips
Are you struggling to create a content calendar for your business profile on Instagram? You’ve read all those expert tips on how to use hashtags, when to publish stories, and how often to organize giveaways, but you still don’t know how to make sure your content is top-notch and high-converting. We know that creating quality…
Read MoreHow to Make Your Website Mobile-Friendly
We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and…
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