Lead Generation

4 Costly Content Marketing Mistakes

Content marketing is as popular as ever. Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy. And there’s a good reason for that. Without content, it would be almost impossible to grab the…

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5 Things You Need To Know About AI and Digital Marketing

Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to…

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6 Signs That You Need Outside SEO Help

In today’s business environment, we are seeing a shift in “business norms” as well as digitization of commercial sectors at a wide a scale. As such, no modern organization can do without a well-designed and easy-to-navigate website. But there’s much more behind a successful online business. That website needs to generate real value and positive…

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8 Content Marketing Mistakes That Reduce Conversion Rates

Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing and costs 62% less. 86%…

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Using HTML in Email Marketing: What You Need to Know [INFOGRAPHIC]

A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and efficient approach to creating emails, but you can do better.…

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Why Not All Online Traffic is Good Traffic

It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You…

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5 Best PPC Keyword Research Tools

PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or ignore PPC, since it requires…

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Email Marketing Tricks for Today, Tomorrow, and Beyond

Email is one of the oldest tools in the digital marketing toolbox. Regardless of that fact, it is still one of the most effective. According to a 2017 email tracking study from the Direct Marketing Association, email offers up to 30 times return on investment (ROI) on average. How does this old-school tool continue to…

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Top 7 Costly PPC Mistakes and How to Avoid Them

When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn a poor reputation. And clearly,…

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Beginner’s Guide to Google AdWords

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very…

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