Lead Generation
Ultimate Guide to Creating #PPC Ad Copy for B2B
One of the key goals of any successful business should be getting its products/services in front of the right audience. It is no surprise then that advertising is a necessity for many companies. Pay-Per-Click (PPC) ads empower companies to reach their target audience with maximum control. This article will cover the ultimate guide to creating…
Read MoreLanding Page Tips for Better Conversion Rates and Revenue
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective…
Read MoreWant to Get Into Information Products? Start Here.
Information products, also often referred to as digital products, have been holding strong for some time now. Information products can come in a variety of formats, including written text, audio / podcasts, or even video (streaming or recording). In fact, many online courses you come across are info products, and these tend to be delivered…
Read More4 Tips to Build Brand Trust in eCommerce
There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand…
Read MoreHow Google Ads Time Of Day Performance Impacts ROI
The Google Ads platform is an incredibly powerful tool. When used properly, you will be able to generate leads for your business at a manageable cost. Of course, that is easier said than done. There are plenty of ways for you to err when trying to drive demand with Pay Per Click Advertising. If you…
Read MoreBest B2B Lead Generation Tactics for your Digital Marketing Strategy
If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true…
Read MoreA Comprehensive Guide for Linkedin Ads and Dimensions [INFOGRAPHIC]
When we look at LinkedIn advertising, the process may seem quite similar to other social media platforms. But, it is very different when we look at the end results. So, what makes LinkedIn stand out? There are many informal advertising channels at our disposal today. These platforms are tailored mostly for our profiles. It is…
Read MoreeBook Marketing Best Practices: 21 Tips [INFOGRAPHIC]
Ebook creation is a lot of hard work, but it can also be quite rewarding in the long run. It is one of the most cost-effective methods used by businesses for promoting and marketing products/services. eBooks can help generate targeted leads, which in turn will help boost the ROI on your marketing efforts. Free eBooks…
Read More4 Super-Effective Marketing Strategies to Increase Conversions through Social Media
Did you know the total number of active social media users is expected to increase to 3.1 billion in 2021? It’s evident that marketers cannot afford to ignore the potential of social media for targeting the right audience. It can be a great platform to showcase your products, raise brand awareness, engage your audience, and…
Read MoreHow Customer Reviews Impact Voice Search
Most business owners and marketers alike understand the importance of Search Engine Optimization (SEO) and having a strategy in place to consistently improve it. Any business with a website or digital presence wants to appear at the top of the SERPs (Search Engine Results Pages), and there’s a good reason why. The first five organic…
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