Bridgette Hernandez

Bridgette Hernandez is a content marketer at IsAccurate and freelance blogger. Bridgette has a Master’s degree in Anthropology, and she currently is getting her second degree in Management Marketing from The University of Chicago. Apart from work, Bridgette enjoys playing tennis, dancing kizomba, and reading sci-fi books.

Combine PPC, Content Marketing, and SEO for improved ROI

How to Combine Content Marketing With PPC

Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization /

For many, it’s either pay per click (PPC) advertising or content marketing. Rarely do marketers consider mixing these together. But, let me tell you, it works better if you find a clever way to combine them. Mixing the two can help scale a business more effectively than either of them can alone. PPC marketing is […]

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Using Content to Improve Local SEO

5 Ways to Create Content That Boosts Your Local Search Rankings

Blogging, Content Marketing, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Statistics show that mobile users employ “near me” searches not only to find places, but also to buy specific products. It means that whether you own a small Japanese restaurant, or sell handmade lingerie, you can benefit from boosting your local search ranking to generate higher sales. In fact, you don’t need to be an expert in

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