Social Media

Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the…

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8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.”  When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so.  Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best…

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Video Marketing: 5 Easy-to-Follow Strategies

When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy.  Video…

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How to Boost Engagement Using Interactive vs Static Content

According to recent research, “71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” With this many businesses using social media, there’s no shortage of content on these platforms. And that means there’s fierce competition for your target audience’s eyes and engagement. As such,…

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12 Content Ideas for Your Photography Business

Since the days of print advertising, content has come a long way. Content became the most effective technique to introduce your business into the digital world, ever since the emergence of SEO and digital marketing. If you want your brand to really resonate with prospects and customers, your best bet is to prioritize publishing consistent,…

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Will Affiliate Marketing Survive In Its Current State?

Anyone who has been in the affiliate marketing game will tell you that it keeps you on your toes. Your entire portfolio could fall into a downward spiral with one Google algorithm update. If you have a monetized personal blog, your income stream could vanish by breaking one small rule. If you’re looking to make…

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How to Use TikTok Marketing to Make Your Business Go Viral

TikTok for Business is an edgy and effective way to promote goods and services. Since videos are the only content you can publish on TikTok, you will find that marketing on the platform is very focused and targeted. Because of these factors, brands have found great successes in publishing short clips that promote their products…

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How to Improve SEO and Data Collection Using Proxies

Marketing has changed over the years. Gone are the days when marketing solely relied on print ads and other media such as radio and television. In the digital age, marketing efforts are more data-driven. Search Engine Optimization (SEO), the practice of enhancing how a website ranks on search engines, is one of the most effective…

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How to Engage Customers Through the Gaming Market

The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving…

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