Social Media
7 Ways To Use Facebook Live For Your Business
Streaming on Facebook Live is one of the hottest tools in 2018. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched 3x more than non-live videos, your business can’t afford…
Read More11 Common Misconceptions about Using Data in Marketing
Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the key to improving the quality of said information. In other words, data delivers engagement, efficiency, and accuracy. Strategic…
Read MoreSocial Media Best Practices for 2018 – INFOGRAPHIC
Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the…
Read MoreGenerating Leads With Content: 3 Things Most Businesses Get Wrong
As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operated for the past two decades. For those who are just setting out on their entrepreneurial journey, though, this sentiment can be a bit misleading.…
Read MoreHow to Build Social Media Into Your Content Marketing
Social media and content marketing are not interchangeable terms, although they certainly overlap in many ways. Social media is a very important tool in your overall content marketing strategy and should have just as much, if not more, attention and resources put into it as you do with creating your content. Social media allows you…
Read MoreHashtag Marketing: Boost Social Media Effectiveness Up to 40%
In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on Twitter and Instagram are improving…
Read MoreSocial Media Tips to Improve Brand Consistency
Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency…
Read MoreGenerational Marketing: Target the Family, Not the Individual [Infographic]
The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all…
Read MoreHow to Optimize Featured Snippets to Improve Your Google Credibility
The way you manage a website and domain is important in driving its Google search ranking. A well-designed webpage is able not only to put you among top 10 results, but can also earn you a featured snippet. This SEO feature has the potential of improving your credibility in the eyes of Google. Even better,…
Read More9 Strategies to Write Clickable Content for Every Social Network
Social media plays an essential role in content promotion. Now that it has gone mainstream, more people are exploiting social media sites to keep in touch with their friends, look up news and see what others are doing. Businesses have not been left behind. They are rapidly adjusting as well. With each coming day, businesses…
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