Social Media

Types Of Keywords Every SaaS Blog Should Use

Picking the right set of keywords is one of the most important aspects of any business’s content marketing strategy. If you own or work for a SaaS startup, you’ll need a SaaS blog—and the most effective keywords and keyword phrases to make it successful. But that isn’t as simple as it may sound. Building a…

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5 Ways to Promote Your Brand Message

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day.  Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…

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10 SEO Steps to Hit Page One in the SERPs

Getting your website off the ground can present many challenges, especially when it comes to driving traffic. There’s no use in owning a website that can’t be found in the search results, so you should be focused on search engine optimization (SEO) from day one. Here are a few starter tips to generate traffic to…

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Why Is It Important for Dentists to Invest In SEO?

Search Engine Optimization (SEO) is the backbone of any online marketing strategy. It makes any size and scale of business visible to its prospective online customers. If your website fails to rank well on Google, Yahoo, or Bing, then you may not receive much online traffic. Because most consumers turn to search engines such as…

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4 Successful Email Marketing Strategies to Reach Gen Z

Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the…

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5 SEO Tips for Healthcare and Biotech Business Growth

Have you just started a healthcare or biotech business? Then you must know how difficult it is to create awareness about what you do. It is no secret that a business can’t grow if it lacks the attention of potential customers. With the world going digital at a rapid pace, tons of people are turning…

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Engaging with Influencers on Twitter: 7 Best Practices

Social media is a great place to market your brand and products. Combining social media marketing with influencer marketing can further improve your marketing prospects via those influencers. For every $1 spent on influencer marketing, brands can get up to $18 in earned media value.  Influencers are people who can have a significant impact on…

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5 Instagram Trends Defining Social Media Marketing in 2019

Since its inception in 2010, Instagram has grown exponentially. The app now takes pride in having more than one billion active users monthly, according to a recent report. These numbers suggest that the platform is becoming more attractive for companies and brands. Their first priorities are to find out whether or not Instagram marketing can…

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What to Consider Before Investing in an Ecommerce Business

Ecommerce has changed dramatically in the last decade. It has become much more competitive, as major players like Amazon and Walmart have started selling online. Marketers need to keep up with the latest trends to stay ahead of the competition and achieve the best possible results. Investing in an ecommerce business can lead to a…

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Grow Your eCommerce Store with These 5 Content Marketing Strategies

Since the advent of the internet and cashless spending, eCommerce has been on the steady rise with no signs of stopping. Today, a great number of entrepreneurs have chosen to forego physical stores. Replacing the “brick and mortar” mentality, they are exclusively focusing their efforts online. As a result, they’re growing their businesses while raking…

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