Customer Retention
How to Build a Lead Generation Funnel: Key Steps [Infographic]
A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,…
Read MoreLead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC]
When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve. Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple. It might be a big problem—say, they have something new…
Read More5 Psychological Tricks To Give Your Online Sales A Boost
There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If…
Read MoreWhat Can Automated Content for Social Media Do for Your Business?
Content automation tools are now available for social media. These solutions provide the ability to automate or semi-automate posting to social media channels. The software available can schedule, optimize and publish posts. It can also interact with your audience, curate content from other sites you love, and even write some content. By using content automation…
Read More4 Email Marketing Tips for Better Ecommerce Sales
Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With…
Read MoreHow Cohort Analysis Can Improve Your Content Strategy
Entrepreneur Elon Musk once said: If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion. This is true when running an online business. You have the main ingredients, the base for the cake, so to say. How? To start off, you have…
Read MoreImportance Of Customer Reviews And How To Increase Positive Feedback
There’s no argument that customer reviews are vital when it comes to growing your business. Both online and offline customer feedback can provide a huge boost to businesses in most industries, cultivating growth as well as customer loyalty. Why are reviews so important? How can we ensure that we receive it? Customers Feel Involved Customers…
Read MoreHow Millennials Continue to Change B2C Marketing
Ah Millennials. So much has been written about them. “They are self-absorbed.” “They don’t have the work ethic of previous generations.” “They are happy to change jobs every 2 years or so.” “They are not into buying homes, taking on mortgages ,or valuing a ‘settled’ lifestyle.” “They demand much from their employers in terms of…
Read MoreHow to Calculate and Improve Your eCommerce Abandonment Rate
A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important, then, that you know how…
Read MoreHow to Apply a Human-Centric Approach to Social Media and Customer Service
Technology is advancing at a relentless pace. And this rapid pace of advancement is changing the way we do business. Social media, for example, has evolved from platforms for keeping in touch with friends to powerful marketing tools. This development has forced businesses to adapt and learn new approaches to communicating with their customers. Customer…
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