Customer Retention
5 Medical Marketing Mistakes Doctors Make
We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you…
Read MoreTop 13 SEO Trends and Strategies for 2022
Search engine optimization is a constantly evolving practice, and SEO trends change quite frequently. This is due to changes with search engines, their algorithms, and the landscape of SEO competition in pretty much all niches. And if you really want to derive real business value from your website, you simply MUST stay on top of…
Read MoreWhy User-Generated Video Content Will Position You for Marketing Success
User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to…
Read MoreMarketing Strategy Guide for Launching a New Mobile App
Based on the most recent estimates, there are nearly five million mobile apps available in the Apple iOS and Google Play stores. If you’re planning to compete in that arena, you’ll need a good marketing strategy to launch successfully and continue to grow. We used this strategy guide in 2018 to build and market an…
Read MoreHow to Build Buyer Personas
Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.…
Read More3 Ways Advertising Helps Your Online Business Grow In Value
Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of…
Read MoreOnline Reputation Management (ORM): 6 Tips to Boost It
No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,…
Read MoreDesigners: Always Consider Customer Experience Over Design Trends
When designing for the web or creating new branding materials, you might find that following the latest trends can help you create fresher, more cutting-edge designs. However, keep in mind that your looking at trends. Ask yourself whether the trend you are considering makes your website easier to use. Does it make your business more…
Read MoreHow to Automate Your Customer Experience for Referrals
The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation…
Read More11 Dropshipping Pitfalls and How to Prevent Them
Dropshipping is one of the easiest ways to start an online business. To do so, you only need to launch an online store and connect with reliable suppliers and manufacturers. But even if dropshipping allows you to earn money within the comfort of your home, be sure you’re fully informed about all of the “ins…
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