Customer Retention

UX in SEO: What It Is and Why It Matters

User Experience (UX) is a very important component of successfully managing any website, and you should even consider UX in SEO as a key factor. You can’t prioritize one over the other. They must both align for the best results. Let’s review how and why. First off, let’s dig into User Experience itself. UX in…

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Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among  your business marketing strategies. First,…

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How to Combine SEO and Email Marketing in B2B

We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online…

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Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the…

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8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.”  When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so.  Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best…

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12 Content Ideas for Your Photography Business

Since the days of print advertising, content has come a long way. Content became the most effective technique to introduce your business into the digital world, ever since the emergence of SEO and digital marketing. If you want your brand to really resonate with prospects and customers, your best bet is to prioritize publishing consistent,…

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Push Notifications: What They Are And How They Boost Conversions

Push notifications are a style of clickable pop-up messages that applications or browsers send to users on a device or via the browser itself. Users might receive these message at any time. Some notifications may come while users are in app or on a website. Other notifications may come while the app/website is closed. For…

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5 Medical Marketing Mistakes Doctors Make

We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you…

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Top 13 SEO Trends and Strategies for 2022

Search engine optimization is a constantly evolving practice, and SEO trends change quite frequently. This is due to changes with search engines, their algorithms, and the landscape of SEO competition in pretty much all niches. And if you really want to derive real business value from your website, you simply MUST stay on top of…

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