Customer Retention -

AI Integration in Digital Marketing: Unlocking New Possibilities

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX / By Ashley Nielsen

Digital marketing is continually evolving, with businesses seeking innovative strategies to help them reach and engage their target audiences. Recently, artificial intelligence (AI) has emerged as a game-changer in the field. AI is revolutionizing how marketing campaigns are planned, executed, and optimized. By harnessing the power of AI, your business can unlock new possibilities and …

AI Integration in Digital Marketing: Unlocking New Possibilities Read More »

Word-Of-Mouth and Referral Marketing for eCommerce: 8 Tips

Advertising, Customer Retention, eCommerce, Lead Generation, Marketing, Social Media / By Tommy Landry

Anyone who runs a business understands the value of referrals. As opposed to paying for advertising space or working countless hours to generate content and build links, referral marketing can provide you with the very best leads you can get. It is the payoff for any word-of-mouth your business manages to generate. Word-of-mouth is the …

Word-Of-Mouth and Referral Marketing for eCommerce: 8 Tips Read More »

B2B vs B2C Marketing Strategies: Key Differences

Advertising, Analytics, Customer Retention, Lead Generation, Marketing, Social Media / By Melissa Waltz

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right …

B2B vs B2C Marketing Strategies: Key Differences Read More »

Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Public Relations, Social Media, Video / By Noah Rue

Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align …

Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience Read More »

UX in SEO - User Experience in Search Engine Optimization

UX in SEO: What It Is and Why It Matters

Conversion Rate Optimization, Customer Retention, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / By Tommy Landry

User Experience (UX) is a very important component of successfully managing any website, and you should even consider UX in SEO as a key factor. You can’t prioritize one over the other. They must both align for the best results. Let’s review how and why. First off, let’s dig into User Experience itself. UX in …

UX in SEO: What It Is and Why It Matters Read More »

Why SEO Matters - Why Search Engine Optimization Matters

Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Advertising, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX, WordPress / By Daniel Martin

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among your business marketing strategies. First, …

Why SEO Matters, and Why It Should Be Your Top Digital Strategy Read More »

How to Combine SEO and Email Marketing in B2B

Analytics, Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX, Video / By Nina Petrov

We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online …

How to Combine SEO and Email Marketing in B2B Read More »

Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Blogging, Content Marketing, Conversion Rate Optimization, Customer Retention, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / By Oliver Thyra

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the …

Digital Marketing for Logistics Companies: 5 Reasons To Dive In Read More »

8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Advertising, Conversion Rate Optimization, Customer Retention, eCommerce, Inbound Marketing, Lead Generation, Marketing, Social Media / By Ron Stefanski

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.” When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so. Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best …

8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI Read More »

12 Content Ideas for Your Photography Business

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / By Viho Duong

Since the days of print advertising, content has come a long way. Content became the most effective technique to introduce your business into the digital world, ever since the emergence of SEO and digital marketing. If you want your brand to really resonate with prospects and customers, your best bet is to prioritize publishing consistent, …

12 Content Ideas for Your Photography Business Read More »