Customer Retention

3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference.  The owner of…

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Online Reputation Management (ORM): 6 Tips to Boost It

No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,…

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Designers: Always Consider Customer Experience Over Design Trends

When designing for the web or creating new branding materials, you might find that following the latest trends can help you create fresher, more cutting-edge designs. However, keep in mind that your looking at trends. Ask yourself whether the trend you are considering makes your website easier to use. Does it make your business more…

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How to Automate Your Customer Experience for Referrals

The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation…

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11 Dropshipping Pitfalls and How to Prevent Them

Dropshipping is one of the easiest ways to start an online business. To do so, you only need to launch an online store and connect with reliable suppliers and manufacturers. But even if dropshipping allows you to earn money within the comfort of your home, be sure you’re fully informed about all of the “ins…

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How to Drive Online Sales: 10 Key Techniques [INFOGRAPHIC]

Given the prevalence of online sales in today’s business world, entrepreneurs need to lean on proven strategies to separate themselves from the competition. So instead of stumbling through failures using trial-and-error, focus your valuable time and resources on proven strategies to deliver the results you deserve. Why Online Sales Are Poised to Grow In Importance…

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How Startups Can Use Social Media to Understand Customer Needs

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…

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Best B2B Lead Generation Tactics for your Digital Marketing Strategy

If you’re a B2B digital marketer, you’ve probably noticed that the possibilities for lead generation are almost infinite. From stalwart strategies like email marketing to novel techniques like social media platforms, it can be hard to know where to begin. In all fairness, some lead generation strategies work better than others. This is especially true…

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