Usability / UX
Multivariate and A/B Testing For SEO: How to Do It the Right Way
As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These…
Read MoreDesigners: Always Consider Customer Experience Over Design Trends
When designing for the web or creating new branding materials, you might find that following the latest trends can help you create fresher, more cutting-edge designs. However, keep in mind that your looking at trends. Ask yourself whether the trend you are considering makes your website easier to use. Does it make your business more…
Read More5 Tips to Improve Your SEO Efforts With Video Content
People around the world have some common basic interests. We all love video content. We would rather watch a video than read a blog. According to a survey, 59% of all B2B decision-makers favor video content over text. We can’t say enough about the benefits of video marketing. Videos can be used to educate and…
Read MoreHow Startups Can Use Social Media to Understand Customer Needs
Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…
Read MoreDigital Marketing: How To Get Fast Results
Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return…
Read MoreLanding Page Tips for Better Conversion Rates and Revenue
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective…
Read MoreHeat Maps: What They Are and How to Generate One
In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can…
Read MoreHow Much Does Google Really Care About Content Freshness?
A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a…
Read MoreHow to Create SEO-Friendly Content: 5 Practical Tips
Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose…
Read MoreBeginner’s Guide to Effective User-Focused Optimization
You’re a business owner who’s planning to build a foundation in the digital landscape. The only problem is that you don’t know where to begin. This is one of the most common problems that fledgling online marketers face when expanding their online reach. Fortunately, a lot of pioneers have shared some techniques on how you…
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