Usability / UX

10 Landing Page Mistakes You Should Never Make

Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.…

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What Is SEO Translation, and Is It Worth It?

Struggling in your original market? Looking for some bright new world to expand into? Why not consider opening up a different language to your brand and your product? It’s not half as hard as you think. If you pick the right language, it can be huge. Some services are still wildly underrepresented in different languages.…

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Using Heatmaps to Increase Website Conversion Rate

Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to…

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Google Updates: How They Affect SEO Campaigns in 2017

Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance shifts and can’t…

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Web Design Elements That Help Drive Traffic for B2B

For improving traffic to your B2B website, there are various digital marketing methods available that can drive results. Some of the most common tactics worth mentioning methods include email campaigns, direct mailers, and social media marketing. If you are not receiving enough leads, here are some critical elements that you can affect right on the…

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SEO Checklist for Launching a New Website

Are you about to click the red ‘launch’ button on a brand new or redesigned website? Wait a minute and consider whether you have taken all of the most important SEO considerations into account. SEO Checklist: 5 Things To Get Right Before you launch your site, there are 5 big boxes you have to check off.…

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Essential Design Aspects for eCommerce Websites

When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make sure you know about all the fine details that make…

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8 Ways to Turn Your Business Blog into a Lead Magnet

Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads. However, with millions of blogs live worldwide, it is becoming more difficult to attract…

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How to Convert Your Website Visitors into Buyers

Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them…

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Infographic: Why WordPress is Our Preferred CMS

This week I came across the following infographic courtesy of Skilled.co. As many of you already know, Return On Now will work with nearly any CMS, but we prefer WordPress when we have a say in the decision. I could list many reasons why this is our favorite CMS. But much of it would be…

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