Usability / UX

Anatomy of a High-Converting SaaS Pricing Page

According to statistical data, there are more than 25,000 SaaS companies operating globally in 2022. Moreover, these organizations cater to a combined total of approximately 14 billion users. And last but not least, total SaaS market revenue is expected to reach (and possibly surpass) the $208 billion mark by the end of this year. So,…

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The Most Overlooked Content Marketing Tools in 2022

Online marketing may seem like a cut-and-dry process. But according to expert Jeff Bullas, “The reality is that being found online requires constant SEO activity and content creation, publishing, and marketing.” To accomplish this productively, you’ll need to tap into the profusion of content marketing tools and the insights they offer. Advancements in technology have…

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UX in SEO: What It Is and Why It Matters

User Experience (UX) is a very important component of successfully managing any website, and you should even consider UX in SEO as a key factor. You can’t prioritize one over the other. They must both align for the best results. Let’s review how and why. First off, let’s dig into User Experience itself. UX in…

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How to Use APIs to Enhance Your SEO

According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and…

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Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among  your business marketing strategies. First,…

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How to Combine SEO and Email Marketing in B2B

We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online…

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Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the…

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