Usability / UX
Multilingual SEO: Best Practices to Achieve Business Success
If you have a business that serves clients from around the world, you need to apply multilingual SEO best practices. With these tactics in place, you can ensure that your website is accessible and useful to a diverse clientele. Good SEO not only earns your website the approval of Google but also improves the website’s…
Read MoreConversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC]
CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion…
Read MoreHow Contractors Can Boost Leads From Surrounding Cities With Geo-Specific Content
For contractors, home builders, and other service professionals, the name of the game is leads, leads, leads. In order for your website to be a success, it has to have a measurable impact on your business. Often, that impact comes in the form of phone calls and free quote requests. Most contractors work in a…
Read MoreContent Mapping Guide: 7 Reasons Every Online Business Needs One
As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing…
Read MoreAnatomy of a High-Converting SaaS Pricing Page
According to statistical data, there are more than 25,000 SaaS companies operating globally in 2022. Moreover, these organizations cater to a combined total of approximately 14 billion users. And last but not least, total SaaS market revenue is expected to reach (and possibly surpass) the $208 billion mark by the end of this year. So,…
Read MoreThe Most Overlooked Content Marketing Tools in 2022
Online marketing may seem like a cut-and-dry process. But according to expert Jeff Bullas, “The reality is that being found online requires constant SEO activity and content creation, publishing, and marketing.” To accomplish this productively, you’ll need to tap into the profusion of content marketing tools and the insights they offer. Advancements in technology have…
Read MoreUX in SEO: What It Is and Why It Matters
User Experience (UX) is a very important component of successfully managing any website, and you should even consider UX in SEO as a key factor. You can’t prioritize one over the other. They must both align for the best results. Let’s review how and why. First off, let’s dig into User Experience itself. UX in…
Read MoreHow to Set Up an Engaging Content Strategy to Help with SEO
It is every marketing specialist’s dream to finally reap the fruits of what they sow and be able to look at the exceptional ranking metrics of their websites. But having a website rank high on the search engine is not the easiest of tasks, especially if one doesn’t know how to execute a good SEO…
Read MoreHow to Use APIs to Enhance Your SEO
According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and…
Read MoreWhy SEO Matters, and Why It Should Be Your Top Digital Strategy
Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among your business marketing strategies. First,…
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