Usability / UX
5 Psychological Tricks To Give Your Online Sales A Boost
There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If…
Read MoreThe #SEO Secret to Ranking Web Pages That Nobody Tells You
Search engines have become the portal of choice for consumers when browsing the Internet. Google alone processes more than 70,000 searches per second. Search engines and the organic traffic they drive are the largest source of website traffic across the board. Clearly, being able to rank your web pages is paramount. This is why so…
Read More4 Email Marketing Tips for Better Ecommerce Sales
Email marketing is the second most effective online marketing channel. It helps you build stronger relationships with your existing customers, increase their loyalty, and boost your sales. This research from McKinsey found that email marketing is 40 times more effective for acquiring new customers than other online channels, including search, social media, and direct mail. With…
Read MoreHow to Improve Your Local SEO: 5 Priorities to Address
Let’s face it — pretty much every business has competitors. It’s an unavoidable obstacle that we must overcome, especially if you’re a local business. When you’re going up against well-established or better-known companies, you might struggle to get in front of your potential customers. Local SEO can provide huge benefits on your path to fending…
Read More5 Tips on How to Work With Social Media Influencers
Many brands face a serious consumer trust crisis. The reason for that lies in misleading and false statements and all those customer expectations that companies fail to live up to. No wonder that a stunning 92% of consumers are more likely to trust recommendations from others over brand messages. Even if those “others” are perfect…
Read MoreHow to Calculate and Improve Your eCommerce Abandonment Rate
A key aspect of selling online is turning your site visitors into paying customers. It’s not enough to have a potential customer visit your site and then leave, or to place items in a shopping cart and leave the site before buying. This is known as cart abandonment. It’s important, then, that you know how…
Read More4 Mistakes with Links That Can Hurt Your SEO
As 2018 draws to a close, it is time to evaluate websites to see what is working, and what needs improvement. A couple of major changes came to the SEO world, including the newest Google Search Rater’s Guidelines and the subsequent Medic algorithm update. The latter greatly changed what could be considered “correct” link building.…
Read More6 Simple Ways To Make Your eCommerce Store Look More Professional
So, you’ve launched an online store – congrats! What you might have quickly realized, though, is that simply having the right product isn’t enough. Just like shoppers in the real world won’t enter a store if it looks unpresentable, your online visitors will quickly click away from an unprofessional website. Conversions and sales will be…
Read More5 Things You Need To Know About AI and Digital Marketing
Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to…
Read MoreHow Changing Domain Name & Website Host Affects SEO
Everyone who wants to increase their organic website traffic, improve their lead conversion volumes, and enhance the visibility of their brand knows that SEO is a crucial strategy. In fact, most brands realize that SEO is key to a successful branding strategy in modern times. But brands and webmasters face a major challenge in pursuing…
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