Training

How to Configure a Small Business Facebook Page

This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. For those of you whom are bootstrapping your own small business,…

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Grow Your Business With Social Media and Content Marketing [SlideShow]

Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics: What is social media Why use social media for marketing What are the types of social media available…

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Local Search Engine Optimization Basics [Slideshow]

This week I was honored to take part in the Austin edition of LocalU, a traveling series of training seminars that teaches small businesses how to market themselves online in their locale. If you are unfamiliar with LocalU, take time to review their website. They cover all of the key topics you might want to…

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How to Secure WordPress From Hackers for Free

If you operate a website on the WordPress platform, it’s inevitable that a hack attempt will come your way sooner or later. Just this week, the Return On Now website has been under a series of botnet attacks. Luckily, we have spent a lot of time studying how to secure WordPress from these sort of…

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Content Marketing: Grow Your Business With Social Media

Today I presented the third installment of the Content Marketing series on behalf of SCORE-Austin at their offices here in town. It was good to see some familiar faces from my previous session, and also good to welcome in some new folks for the material. We covered a lot of ground in the class, most…

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Content Marketing: Internet Marketing Basics [Slides]

Thanks to everyone who signed up for and attended yesterday’s SCORE Austin seminar, which served as the first of three in this year’s newly crafted Content Marketing Workshop Series. The first session was focused on the basics of internet marketing, and we started pretty basic indeed. I’ve included the training slides below. In it, you…

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Best Business Models for Making Money Online

This week, I presented in front of the Austin Online Marketing Club about what the best business models are if your goal is making money online. The presentation was a different angle for me with this group. Previous presentations were focused heavily on execution, things like how to improve website traffic and lead flow. I…

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Beginner SEO Training From Google Webmaster Academy

Update as of December 13, 2017 Google has decided to deprecate the Google Webmaster Academy effective today (12/13/17). In its place, however, they have created a new resource, their Search Engine Optimization (SEO) Starter Guide. It provides an updated version of the Webmaster Academy, to better align with the large number of changes and updates…

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Internet Marketing 101 [Slideshow]

Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface…

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User Experience Is More Than Usability [Slideshow]

How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for…

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