Posts Tagged ‘google’

How to Use Auction Insights for PPC Competitor Analysis

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…

Read More

Get Your Local Business on the Radar with Local SEO

If you want to run a successful business these days, you need more than the hottest product on the block. Regardless of whether you’re selling delicious gourmet burgers or offering stellar specialized services like professional housecleaning, it won’t really matter unless your market knows. So, what does it take to reach your market? First of…

Read More

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it…

Read More

How to Brainstorm Content for Your Website

Content marketing reigns supreme in today’s always-on, hyper-competitive global marketplace. Consider the results of a recent survey of over 1,500 marketing agencies, B2B and B2C companies, and other organizations. The survey revealed that 84% of respondents have a content marketing strategy. However, among these respondents, only 11% said they believed their content marketing strategy was…

Read More

5 Ways Chatbots Can Improve Your SEO Rankings

Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic.  Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due…

Read More

How to Promote Affiliate Offers With Google Paid Ads

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid…

Read More

Chiropractor SEO Practices to Find Patients

In today’s technology-driven world, you will need a robust online presence if you want to stay competitive and bring clients to your door. However, an online presence is not limited to having a website alone. If anything, it is just the tip of the iceberg. In order for patients to find you when they look…

Read More

How to Do Well at Affiliate Marketing Using PPC

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a…

Read More

6 Digital Marketing Traps and How to Avoid Them

Digital marketing is the lifeblood of every great company.  This makes sense considering everyone spends most of their time on smartphones.  If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019.  While digital marketing tactics…

Read More

The Interrelationship Between SEO and Social Media

In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence.  SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether…

Read More