Search Engine Marketing

How to Combine SEO and SEM to Own The Google SERPs

If are serious about your online presence, you must pay attention to your positioning in the Search Engine Results Pages (SERPs). Organic searches are likely to bring in the largest volume of new visitors. And it’s also the most likely traffic source to drive a healthy number of conversions. Unfortunately, you have to be patient…

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Digital Branding in eCommerce

If your brand lacks a solid digital presence, it is like a car without an engine. You can do everything else right, but it isn’t going anywhere. While old-fashioned branding options can work, they aren’t enough. For maximum impact, aim to diversify your branding tools. This post will cover everything you need to know about…

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Display Ad Design in 2021: Trends to Know [INFOGRAPHIC]

The world of advertising moves fast. One advertising trend can rise and fall just as quickly as a meme does. A lot of marketers find it challenging to say on top of the game. Regardless, it’s always a good idea to be aware of the latest trends. They are great indicators of what’s going on…

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How to Promote Better Cost Management with SEO

Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge…

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How to Use Auction Insights for PPC Competitor Analysis

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…

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How to Promote Affiliate Offers With Google Paid Ads

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid…

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How to Do Well at Affiliate Marketing Using PPC

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a…

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2021 Digital Marketing Trends for Financial Services

The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing.  Along with the more broad financial marketing trends, it is also…

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3 Ways Advertising Helps Your Online Business Grow In Value

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference.  The owner of…

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Top 5 Reasons to Use Twitter Ads

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not…

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