Search Engine Marketing

Why Digital Video Ads Are Key To Your PPC Marketing Strategy

Why Digital Video Ads Are Key To Your PPC Marketing Strategy

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video / By

Business owners grow their brands online using various forms of digital marketing. Pay-Per-Click (PPC) advertising is an excellent marketing solution to attract clients and convert them. And you can make your PPC even more effective by implementing digital video ads. According to the statistics, videos help increase sales and drive positive returns on your marketing …

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2023 PPC Trends: Integration of PPC with Social Media Platforms

5 PPC Trends to Look Out For in 2023

Advertising, Lead Generation, Marketing, Search Engine Marketing, Social Media, Video / By

PPC (Pay-Per-Click) advertising can help you achieve your sales and marketing goals. PPC is a powerful tool that can support many parts of the sales funnel, aligning website traffic drivers to end goals. Some powerful benefits of using PPC are: PPC is measurable and trackable It can meaningfully contribute to business goals PPC puts you …

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What Is CPM? The Key to Successful Digital Advertising

What Is CPM? The Key to Successful Digital Advertising

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing, Social Media / By

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and …

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8 Ways To Create SEM Ad Copy That Actually Drives Sales

8 Ways To Create SEM Ad Copy That Actually Drives Sales

Advertising, Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing / By

Search engine marketing (SEM) is an increasingly popular form of online advertising. SEM allows businesses to pay to place their ads above organic search results when users enter relevant keywords into a search engine. In the wake of Apple’s recent privacy update, this high-intent traffic has caught the eye of many disillusioned former social media …

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PPC & SEO Combined: 4 Strategies for Success

PPC & SEO Combined: 4 Strategies for Success

Advertising, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / By

For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through …

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Top Five SEO Metrics to Monitor and Track

Top 5 SEO Metrics Every Marketer Needs To Understand

Analytics, Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Video / By

In today’s digital era, technology is growing rapidly. And in that environment, SEO and content marketing strategies are the key drivers of marketing success. Measuring SEO performance is often easier said than done. Of course, you’ll be able to master this practice with a lot of time, effort, and most importantly, patience. However, once you …

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PPC for SaaS Marketing Results: 6 Must-Read Tips

PPC for SaaS Marketing Results: 6 Must-Read Tips

Advertising, Analytics, Conversion Rate Optimization, Lead Generation, Marketing, Search Engine Marketing / By

With more and more businesses shifting their marketing efforts to the digital sphere, it’s no wonder that SaaS (software as a service) is becoming increasingly popular. SaaS is a business model that allows companies to offer their software to customers through the internet, without having to install it on a physical computer. This model has …

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How to Create and Execute a Local SEO Content Strategy

How to Create and Execute a Local SEO Content Strategy

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Local Businesses, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / By

With the right local SEO content strategy, you can position yourself to dominate the local search results and improve your local customer win opportunities. Currently, we are experiencing a digital paradigm shift, where customers rely more on online information. As per a published Brightlocal Survey, 81% of customers use Google to evaluate local business information. …

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How to Use APIs to Enhance Your SEO

How to Use APIs to Enhance Your SEO

Advertising, Analytics, eCommerce, Inbound Marketing, Local Businesses, Marketing, Search Engine Marketing, Security, SEO / Search Engine Optimization, Social Media, Usability / UX / By

According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and …

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Why SEO Matters - Why Search Engine Optimization Matters

Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Advertising, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX, WordPress / By

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among  your business marketing strategies. First, …

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