Marketing Strategies such as SEO, Social Media, Awareness, and List-Building all take time. But you need leads today.
Pay Per Click Advertising / Search Engine Marketing Services
The days of success from mass advertising are numbered. Search Engine Marketing, also referred to as Pay-per-click Advertising or PPC Marketing, is fast becoming a top player in the advertising space.
PPC appears to be a breeze at first glance. You can set up an account, submit a credit card for payment, generate a list of keywords, and have a campaign live in a matter of a couple of hours.
Sounds easy, right? Not so fast…
End-to-End Campaigns for PPC
Most business professionals underestimate the complexity of managing PPC. All too often we hear the statement “PPC doesn’t work. We tried it and didn’t get a single lead.”
Whether you are advertising on Google, Bing, or elsewhere, you need to think about the entire user experience across your PPC campaigns. The areas to focus include:
- Keywords you are targeting: A frequent mistake is to choose the wrong keywords, terms that are overly competitive (and costly), or terms that simply will not convert.
- The Ad Text or creative: Once your ad shows, you have to compete with everything else on the page for a click. The ad text or creative drives your click-thru rate, which in turn drives the price you pay on a per-click basis.
- The Landing / Destination Page: The landing page has to meet a couple of requirements to be successful. It must be clearly relevant to the keyword and ad that sent the visit to it, and it must be able to convert at a high rate.
We have a decade of experience in Search Engine Marketing Services, with a special focus on Google Ads and Bing AdCenter.
We always recommend that you do your homework when selecting an SEM provider. Read Google’s Advertising Guide for more information about the standards we are held to as a PPC services provider for Google Ads.