Entrepreneurship
Anatomy of a High-Converting SaaS Pricing Page
According to statistical data, there are more than 25,000 SaaS companies operating globally in 2022. Moreover, these organizations cater to a combined total of approximately 14 billion users. And last but not least, total SaaS market revenue is expected to reach (and possibly surpass) the $208 billion mark by the end of this year. So,…
Read MoreSingle-Vendor vs. Multi-Vendor Marketplace: 5 Factors to Consider
We have witnessed true innovation as we watch smartphones grow in market penetration of smartphones and the advancement of similar technologies. This evolution has changed the business landscape. Today, most people have become used to buying online. With this develop, serious business ventures have to consider launching an online store if it fits their overall…
Read MoreHow to Combine SEO and Email Marketing in B2B
We are nearly halfway through 2022. As of now, we can already observe some new trends in B2B marketing that have emerged and are here to stay. Search engine optimization (SEO) has long been a key strategy for supporting traffic and overall business growth. It remains a top priority for any business with an online…
Read MoreWhat’s the Best SEO Strategy for Multi-Location Businesses?
If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have…
Read MoreDropshipping Marketing: Tested Tips to Skyrocketing Your Sales
Without successful marketing, you’ll struggle to succeed at any dropshipping based business model. To fend off competitors, you’ll need a brand people can trust. And to build a good brand, you will need to excel at dropshipping marketing. This post is here to help you get your arms around everything you’ll need to do in…
Read More5 Influencer Marketing Tools to Improve Performance
Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will…
Read MoreHow to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]
![How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]](https://b2516750.smushcdn.com/2516750/wp-content/uploads/2021/11/Infographic-How-to-Calculate-Customer-Acquisition-Cost-feature-150x150.png?lossy=1&strip=1&webp=1)
Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula…
Read MoreHow Headless Ecommerce Impacts Logistics
Headless ecommerce is a growing trend in ecomm information architecture. It is important enough that anyone involved with ecommerce logistics management, operations, or IT should carefully monitor it. Difference Between Traditional and Headless Ecommerce A traditional ecommerce website has a back end tightly connected to the front end. If you make changes to the front…
Read MoreMarketing Strategy Guide for Launching a New Mobile App
Based on the most recent estimates, there are nearly five million mobile apps available in the Apple iOS and Google Play stores. If you’re planning to compete in that arena, you’ll need a good marketing strategy to launch successfully and continue to grow. We used this strategy guide in 2018 to build and market an…
Read More3 Ways Advertising Helps Your Online Business Grow In Value
Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of…
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