Local Businesses

Why Small Businesses MUST Consider Local SEO

If you prioritize your online presence within your overall marketing efforts, Local SEO is a must for any and all businesses who target a local area. These types of businesses tend to be B2C. Things like electricians, plumbers, florists, restaurants, dentists, and many more types of small enterprises fit this description. But be careful —…

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How to Improve Your Local SEO: 5 Priorities to Address

Let’s face it — pretty much every business has competitors. It’s an unavoidable obstacle that we must overcome, especially if you’re a local business. When you’re going up against well-established or better-known companies, you might struggle to get in front of your potential customers. Local SEO can provide huge benefits on your path to fending…

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5 Important Factors that Impact Local SEO

HubSpot claims that 46% of Google’s searches are local. Given this fact, it’s not surprising that local SEO plays a fundamental role in small business promotion. Its importance has also grown with the rise of mobile and voice searches. Studies show that 58% of users use voice search to find local business information.   By…

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6 Signs That You Need Outside SEO Help

In today’s business environment, we are seeing a shift in “business norms” as well as digitization of commercial sectors at a wide a scale. As such, no modern organization can do without a well-designed and easy-to-navigate website. But there’s much more behind a successful online business. That website needs to generate real value and positive…

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Why You Should Encourage Customer Reviews, And How To Do It

Think about the last item you purchased a product or service. Then consider why you chose that specific option. Nine times out of ten, you were influenced by the review or advisement of someone who had experience with the product. According to study conducted by TrustRadius, 76 percent of respondents who were in an active…

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Beginner’s Guide to Google AdWords

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very…

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Optimizing Your Google My Business Page for Local SEO Benefits

Success in digital marketing relies on many factors. One such factor for success is a solid location-based strategy. Google My Business is the first place expert SEOs should start in this capacity. Google My Business is the corner stone to this strategy, and for a very good reason. GMB (for short) is free to use and…

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6 Easy Ways To Improve SEO For a Real Estate Website

The Internet is a powerful business tool. However, it’s also the least utilized tool among various real estate professionals. Nowadays, consumers use the Internet when they need to find homes or research a real estate agent. Undoubtedly, the Internet has changed how renting and purchasing homes and properties are conducted. Because of the powerful appeal…

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Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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