Small Business

Do People Really Read White Papers? [Expert Roundup]

A couple months ago I was working with a client on my very first freelance “white paper.” Two things: On one hand, I feel like this is such a major milestone that I should get a Christmas tree ornament. On the other hand, my degree is in English. I started writing novel academic research (it…

Read More

6 Major Strategies to Conquer Your Direct Marketing Challenges

Balancing your budget, visibility, and messages can be difficult for you and your business. And when it comes to the digital world, your voice is competing to be heard with a wide range of other inbound and outbound marketing efforts. However, “old school” Direct Marketing is one place where you can rise above the crowds…

Read More

Blog Post Ideas for Niche SMB: What I Told my Buddy Sparky

In last week’s cliffhanger, my buddy Sparky, the erstwhile electrical contractor / data-comm-installer / cabling tech, challenged me to hit him with my best shot. My best shot, that is, in terms of content marketing. Eyes on the prize, people. How Do You Come Up with Blog Post Ideas for Any Business? Especially for Obscure, Niche, Non-Glam,…

Read More

How to Get Clients Without Advertising

This is a very serious subject, and one that would no doubt create a range of different responses from various people. This covers the topic of whether you could attract customers to your business without advertising your services. What does this mean? No sales page. No price list. Not even an option to join a…

Read More

But, What Is Content Marketing? 2016 Back to Basics Series

Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,…

Read More

Techniques to Recapture Customer Attention Through Email Marketing

It’s very important for small business owners to know that getting valuable customers to like what they’re selling is tough. And yet, it’s not something impossible to attain. How Should Startups Design Marketing Campaigns to Grab Attention? If you are accustomed to sending plain text emails to subscribers, reconsider your strategy. HTML emails are a much better alternative.…

Read More

Actually Selling from Your Instagram Posts

Friends, let us hope this is the last in a series on how to use, post, and sell on Instagram for small and medium businesses, nonprofits, and private practices, consultants, and service providers. We’ve discussed Instagram as a lead generation tool for your sales funnel. Which is marketing geek-speak for getting people into your store…

Read More