Public Relations
5 Ways to Promote Your Brand Message
Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…
Read More2019: Year of Accolades for Return On Now
Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost…
Read MoreThe Do’s and Don’ts of Influencer Marketing
Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the…
Read More5 Secrets to Build Your Online Reputation through Social Media
For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven by social media and other online platforms, your online reputation…
Read MoreSmall Business: Should You Say You’re Sorry on Social Media?
Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I…
Read MoreInternet Marketing Spring Cleaning and Refresh
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make…
Read MoreHow to Protect Your Online Reputation
Enjoy the following guest post, courtesy of professional Online Reputation Manager Gavin Carter. The views expressed in this post are those of the author and not necessarily that of Return On Now. Your company’s online reputation is very important. Most people check online to see what reviews have been left about a company before making…
Read MoreHow to Promote a Blog For Free: 25 Ideas
Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote…
Read MoreDIY Link Building: Easy Ways to Do It Yourself
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to…
Read MoreMarketing: Top 5 Free Tools Small Businesses Tend To Ignore
Today we bring you a guest post from Celina Rodger of Dialed-In Local. In this post, she covers some near obvious ways to promote a small business, all of which are often overlooked for various reasons. When it comes to business, one of the most important rules is that you need to spend money to make…
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