Public Relations
5 Influencer Marketing Tools to Improve Performance
Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will…
Read MoreDigital Agencies Expectations for 2022 Marketing Trends
Digital marketing is far and away one of the most important parts of succeeding in business. Without being able to reach and engage with new customers, your business will struggle to grow. You need to reach the right people, so you can show them why your product or service can provide them value and help…
Read MoreHow to Build Big-Time Social Proof to Increase Conversions
Social proof is one of the many ways to increase brand trust and boost conversions. You’ll absolutely need it to help you establish a better connection between your brand and your target audience, especially if you’re running an ecommerce business. Social proof comes in many shapes. Many business owners find it tricky to figure out…
Read MoreContent Marketing Playbook: Why It’s Important and How to Create One
Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their…
Read More5 Ways to Promote Your Brand Message
Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…
Read More2019: Year of Accolades for Return On Now
Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost…
Read MoreThe Do’s and Don’ts of Influencer Marketing
Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the…
Read More5 Secrets to Build Your Online Reputation through Social Media
For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven by social media and other online platforms, your online reputation…
Read MoreSmall Business: Should You Say You’re Sorry on Social Media?
Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I…
Read MoreInternet Marketing Spring Cleaning and Refresh
Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make…
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