Public Relations -

Marketing With Meaning: Tips on How to Make an Impact on Your Target Audience

Advertising, Analytics, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Public Relations, Social Media, Video / By Noah Rue

Marketing has undergone some dramatic changes in recent decades. It’s no longer enough to build your marketing campaigns on the core values of quality and affordability. Today’s consumers want more than just a terrific product at a great price. They also want meaning and relationship. They want to support businesses whose values they feel align …

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5 Influencer Marketing Tools to Improve Performance

Advertising, Analytics, Content Marketing, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Public Relations, Small Business, Social Media / By Edward Harper

Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will …

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Digital Agencies Expectations for 2022 Marketing Trends

Inbound Marketing, Lead Generation, Marketing, Public Relations, SEO / Search Engine Optimization, Social Media, Usability / UX / By Miley Dowing

Digital marketing is far and away one of the most important parts of succeeding in business. Without being able to reach and engage with new customers, your business will struggle to grow. You need to reach the right people, so you can show them why your product or service can provide them value and help …

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How to Build Big-Time Social Proof to Increase Conversions

Content Marketing, Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, Public Relations, Social Media / By Travis Jamison

Social proof is one of the many ways to increase brand trust and boost conversions. You’ll absolutely need it to help you establish a better connection between your brand and your target audience, especially if you’re running an ecommerce business. Social proof comes in many shapes. Many business owners find it tricky to figure out …

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Content Marketing Playbook - Why and How

Content Marketing Playbook: Why It’s Important and How to Create One

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, SEO / Search Engine Optimization, Social Media / By Simon Choi

Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their …

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5 Ways to Promote Your Brand Message

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, Social Media, Video / By Danny Peavey

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at …

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2019: Year of Accolades for Return On Now

Content Marketing, Entrepreneurship, Inbound Marketing, Local Businesses, Marketing, Public Relations, Return On News, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Training / By Tommy Landry

Our primary focus on the blog is to educate, assist, offer new ideas and tips, analyze industry trends, etc. Today, I want to take a time out to highlight some great news in our world. Return On Now was originally founded in 2009. Yes, this means our 10th anniversary is later this year. We’re almost …

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Influencers are influential because of their communities - Brian Solis

The Do’s and Don’ts of Influencer Marketing

Content Marketing, Inbound Marketing, Marketing, Public Relations, Small Business, Social Media / By Callum Mundine

Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the …

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Build Your Reputation Using Social Media

5 Secrets to Build Your Online Reputation through Social Media

Inbound Marketing, Marketing, Public Relations, Social Media / By Charlie Brown

For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven by social media and other online platforms, your online reputation …

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Small Business: Should You Say You’re Sorry on Social Media?

Content Marketing, Customer Retention, Public Relations, Small Business, Social Media / By Suzanne Hoenig

Mistakes: We’ve all made a few. In prepping this post, as usual, I’ve done some research on how and if peers propose public apologies in the social sphere. And, as usual, I’ve had song lyrics arise unbidden in my mind’s ear. Happens all the time. All. The. Time. They’re the voices in my head, I …

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