Digital Marketing is the first thing that comes to mind when we think about marketing or advertising of any product or service. Almost every business owner is trying to create an online presence for his or her business.
There are several digital marketing tools available in the market that can boost your sales and profits. But, you don’t want to become too dependent on these tools. You also need to build the skills to manage your entire digital marketing strategy optimally.
Digital marketing evolves constantly, and it can be difficult for a small business owner to stay on top of the changes. But it’s a must, because your competitors are putting in the time and effort whether you do or not.
In this post, we will be discussing five top digital marketing skills that can amplify your conversion rates.
Research and Analysis
Research and analysis are two of the most essential digital marketing skills. In order to succeed at marketing in general, you need to first understand the market and the target audience.
This level of analysis can be complicated. It will require not only research skills, but also time and effort.
Research and Analysis will help you understand the market behavior, ongoing trends, customer needs, target audience(s), and much more. This helps you to frame an effective marketing strategy.
It will also improve your return on investment and reduce wasted spend on ineffective tactics and strategies.
Research is especially important for digital marketing efforts, as you can reach millions of people globally via the internet. Without the right data, you very well might spin your wheels on the wrong messages, actions, and target audiences.
So start with research and deep analysis, and you will benefit greatly in the end.
Content Writing & Editing
For years, marketers around the globe have stuck with the mantra that “Content is King”.
With websites at the forefront of our marketing efforts, the content on it is the first thing that visitors will see when they arrive on your domain.
All of the content should be of top quality, including blog posts, news articles, and the general product or service materials you publish.
According to statistics by Optinmonster, Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. Even more compelling, 57% of marketers say they’ve gained customers specifically through blogging.
This data sends a clear message: prospects will be consuming your content with intent. Be sure that you put your best possible material in front of them.
In order to meet this requirement, you’ll need outstanding content writing and editing skills. This skill will be important for you driving more traffic to your website, and converting those visitors when they do arrive.
Great writing will engage visitors with general website page content, blogs, landing pages, product descriptions, and social media posts and commentary.
In a sense, this broad need for writing and editing makes it a multifunctional skillset that you simply must develop to succeed with digital marketing.
Search Engine Optimization
Search Engine Optimization (SEO) is the third necessary digital marketing skill. To succeed in digital marketing, SEO absolutely MUST play a key role.
But what exactly is search engine optimization? SEO is the practice of increasing traffic to your website, by improving where your website ranks on search engine results pages (SERPs).
If you want to maximize visitor engagement and grow your lead volumes, you will need to get your website ranked high on page one for a wide range of relevant keywords. And SEO is the way you can make this happen.
SEO may seem complicated, and it isn’t a quick fix at all. You’ll need to understand things like selecting good keywords and topics to target, optimizing on-page SEO for these keywords, generating content that will rank well, optimizing website performance and user experience (UX), and acquiring backlinks (off page SEO).
Needless to say, SEO has a lot of factors that play in how effective it is. You should absolutely dedicate time and effort to learning as much as you can.
If you want to benefits faster, you can of course bring in an SEO Expert to help accelerate the process. But be sure to take note of what they do and learn as you go. This is the best way to build this critical digital marketing skill while seeing results in the near term.
Social Media Marketing
There are a total 3.96 billion social media users across all platforms.
Social networking sites like Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, and Snapchat have gained a lot of popularity in the last few years. Taking advantage of this scenario, digital marketers are using social media as a powerful marketing tool.
According to Statista, social media users worldwide spend an average of 147 minutes per day on the various platforms and apps. This makes social media marketing an essential digital marketing skill set for you.
Social media marketing includes a range of sub-skills that you will need to learn in tandem. For example, you need to understand your audience on each platform, generate quality content that they will want to consume, use hashtags to improve visibility, and keep the users engaged throughout the process.
And it’s not just about tweeting and sharing content. You also need to understand influencer marketing, brand collaboration, and paid social media advertising strategies.
Nearly every platform provides insights for business users. Take advantage of this data to understand what does and doesn’t work with your target audience, and adjust as needed over time.
Gone are the days when print media and TV commercials were the mainstream marketing strategies.
Rich media via the internet, particularly on smartphones, has become the place to focus in recent years. This includes both audio and video format.
You’ll find every age group imaginable on the various social media platforms. And they want content. A lot of content.
So if you want to engage and convert these individuals into paying customers, you need to feed them the content they desire.
What do we mean by content? It isn’t just about text-heavy blog posts like the one you are reading now.
Content includes formats such as infographics, videos (long and short form are both useful in different scenarios), audio podcasts, and even live streams such as stories or reels.
Fortunately for all of us in marketing, content creation has become much easier with so many tools readily available for generating, editing, and optimizing it.
We have found that short form video is the best option of late. As per statistics of Oberlo, 8 out of 10 have purchased after watching a video. .
Focus on things like Reels, TikTok, and Stories, and consider live streaming when you can to further improve engagement.
You’ll find that content creation can help you boost audience interaction, which helps with brand awareness. Furthermore, it can increase website traffic and provide real value to customers when you focus on helpful, educational, and/or entertaining formats.
So start thinking about what content you can generate in newer rich formats. You stand to benefit greatly from the shift in strategy.
Digital marketing is one of the most important areas where you should hone your skills currently. It changes constantly, but that’s even more reason for you to include digital marketing skill development as a top priority.
With the right chops, you can save money and time, while improving your conversion rates and overall bottom line.
So learn these skills, implement them, and keep growing. Not only will it benefit your business, but you also stand to remain inspired and motivated as you keep adding new, exciting tricks to your arsenal of promotional tactics and strategies.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
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