Melissa Waltz

Melissa Waltz writes blog posts and articles for a wide variety of sites, from SEO agencies and online marketers to startup entrepreneurs and eCommerce websites. She aspires to keep her readers engaged and invoke curiosity while delivering solution-based content. She has prior experience working with magazines and e-commerce establishments as a content marketer and editor.

B2B vs B2C Marketing Strategies: Key Differences

Advertising, Analytics, Customer Retention, Lead Generation, Marketing, Social Media / By Melissa Waltz

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right …

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Video Marketing: 5 Easy-to-Follow Strategies

Analytics, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Video / By Melissa Waltz

When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy. Video …

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