Marketing - Page 13 of 55 -

How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

Advertising, Analytics, Conversion Rate Optimization, Entrepreneurship, Lead Generation, Marketing, Social Media / Reuben Yonatan

Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula […]

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Law Firm SEO: Lady Justice Image for FEATURE IMAGE

Law Firm SEO: Transparent and Safe SEO for Lawyers

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Miley Dowing

A recent study found that over 443,000 law firms are operating in the United States in 2021. If you own a law firm, the main thing you need to do to make it successful is to find a larger audience. While there are a number of things you can do to find more clients, none

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How to Get Better Cost Management Using SEO

How to Promote Better Cost Management with SEO

Advertising, Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, Search Engine Marketing, SEO / Search Engine Optimization / Laurie Green

Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge

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Visual Marketing: How to Sell Better Using Perfect Photography

Advertising, Content Marketing, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video / Miley Dowing

Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis

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How to Use Core Web Vitals to Get Your Website In Order

Analytics, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Krishna Yadav

For years now, Google has provided a range of tools and reporting / analytics platforms to help us measure the performance of our websites. They’ve also continually updated the factors that play into their search algorithms. In 2010, for example, they announced that they will be taking into account the site speed for its official

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How to Use Auction Insights for PPC Competitor Analysis

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing / Peter Davidson

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?

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Why You Need to Hire a Content Marketing Consultant

Why You Need a Content Marketing Consultant

Advertising, Analytics, Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / John Smalls

In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice

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7 Common Video Marketing Mistakes to Avoid

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Video / Andre Oentoro

Video marketing has become a hot topic for marketers and entrepreneurs when pursuing business growth. And the trend is just heating up, with videos quickly becoming one of the most popular content types available. Think about it…video is a great format for people who just want a quick explanation or walk-through of a less simple

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7 Proven Types of Content That Are Proven to Boost Conversions

7 Unique Content Types Proven to Boost Conversions

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video / Catherine Palmer

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s

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Best Web Apps to Find Influencers - Picture of plant and smartphone with web app on it

Best Web Apps for Finding Influencers to Share Your Content

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Dale McManus

Influencers are game-changers in the digital marketing world. With the right influencers boosting your content or product, you can reach highly interested users. As online social spaces grow, it’s clear that influencers are key to getting your content seen by the right potential customers. However, 61% of marketers consider it difficult to find relevant influencers

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