Marketing

Marketing to the “Inner Animal”

Entrepreneurship, Marketing, Social Media /

It amazes me to see so much dry, ineffective marketing out there, much of it brought to market with large budgets and huge teams of professionals executing on it. And really, it’s quite easy to fall into groupthink when so many cooks are at play in the proverbial kitchen.

Don’t get me wrong; I’m not saying you can’t execute effective marketing messaging, campaigns, etc. with a team-based approach. Quite the contrary, I’m actually saying a couple of things.

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Search Engine Marketing: Using Google AdWords As A Research Tool

Marketing, Search Engine Marketing /

Please enjoy the following guest post written by my friends at Top Side Media.

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In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great deal of useful data. This is particularly true for Google AdWords. When specifically set up for testing, the potential is a marketer’s dream. For example, we control the following primary variables:

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Social Media: It CAN be measured too!

Entrepreneurship, Marketing, Social Media /

If you keep up with the local Austin startup scene or even with new social media services as they pop up, then surely you saw the announcement from Spredfast about their Social Media Campaign Management Dashboard product. It would easy to dismiss this as just another hype-laden announcement about a new social media tool, but that would be rather short-sighted in this case.

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Social Media for B2B: It CAN be done

Entrepreneurship, Marketing, Small Business, Social Media /

This week, Return On Now has the privilege of sharing with you a guest post by Aaron Strout, CMO of Powered Inc. right here in Austin, TX. In addition to running marketing, he also serves as a key “social voice” for the company. In that capacity, Aaron continues with his speaking, blogging, podcasting, and social networking activities with an eye toward creating awareness and lead generation for the company. Aaron co-hosts the Quick-n-Dirty weekly podcast with Jennifer Leggio, he maintains a social media blog titled Citizen Marketer 2.1, and he is well-known as a thought leader in online and social media marketing.

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Public Relations: 7 Steps to Selecting a PR Vendor

Entrepreneurship, Marketing, Public Relations /

Public Relations (PR) is one of the best ways to get some quick and potentially extensive exposure. But PR is much more than just crafting press releases and paying to post them to the business wire. Unless you are a larger company that can afford to keep dedicated PR resources in-house, you can do it yourself or bring in a PR vendor to manage it for you.

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The 10 Commandments of B2B Social Media

Entrepreneurship, Marketing, Social Media /

Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.

B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.

So let’s start simple…10 important tips for how to use social media correctly in B2B.

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