Law Firm SEO: Lady Justice Image for FEATURE IMAGE

Law Firm SEO: Transparent and Safe SEO for Lawyers

A recent study found that over 443,000 law firms are operating in the United States in 2021. If you own a law firm, the main thing you need to do to make it successful is to find a larger audience. While there are a number of things you can do to find more clients, none are quite as effective as marketing your legal services online.

When trying to get in front of a larger audience online, start by investing in a functional and appealing website. Once you have a website in place, your next step is to optimize it for search engine success.

Law Firm SEO: Top SEO Tips For Lawyers

Here are some great search engine optimization (SEO) tips for marketing your law firm online.

Never Settle for Less Than GREAT Content

Regardless of what law firm SEO guide you read, one of the main things you will discover is that great content is crucial to the success of your website.

Millions of people use search engines on a daily basis to find information about subjects they are interested in.

When a search query for legal services is entered in the Google search bar, the Google algorithm will go to work.

This algorithm will crawl websites that feature the keywords used in the search query.

Filling your law firm’s website with popular and relevant keywords is the first step in attracting attention from popular search engines.

You also need to make sure this content provides value to the reader. If you are unable to create unique and engaging content for your website, then you will need to work with marketing professionals.

With the help of content marketing professionals, you can fill your law firm’s website with content that gets results.

If you want to stay on Google’s radar, aim to post new blog content very frequently. By investing in new well-written blog content, you can drive more traffic to your website with ease.

Provide a Great User Experience

Rushing a website development project is a recipe for disaster. If you launch your website before it is ready, it can lead to potential clients having a bad experience with it.

Ideally, you want to focus on developing a website that provides a great user experience, because UX is an important component of successful law firm SEO.

The first thing you can do to achieve this goal is to make your new website responsive. The content on a responsive website can be viewed on any size screen. People using their mobile devices to access your website won’t have to worry about resizing images and fonts to view it.

You also need to make sure your law firm’s website is secure. A valid security certificate and end-to-end encryption are essential components of a successful website.

And if you really want to provide a great user experience, your page loading speeds need to be top notch.

The average consumer won’t wait longer than four seconds for a website to load. If your website loads slowly, you will lose tons of leads. This is why you should always prioritize finding the source of these loading issues and fixing them as soon as possible.

SEO for Law Firms: Gavel picture

Image Source: Pixabay

Use Link Building to Your Advantage

If your main goal is to drive traffic to your law firm’s website, then you need to realize the value of well-placed internal/external links.

To look legitimate by association, start by linking to reputable and authoritative websites from your own domain.

Guest posting on popular legal websites is also a good way to get highly-coveted backlinks to your website. This content will also help you establish online authority for your law firm.


As you can see, there are a number of things you can do to create an online presence with amazing law firm SEO performance. By implementing these tips, you can achieve your goal of search engine dominance in no time.

Feature Image Credit: CC0, via

Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.

This guest post brought to you courtesy of Return On NowProfessional Austin SEO and PPC Services Company.

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Miley Dowing

Outreach Manager at Daily Cup of Tech
Miley is the IT consultant with Daily Cup of Tech who helps digital businesses reach their full online potential. Miley is passionate about programming and IT consulting. Her current focus is helping SaaS businesses create a better world for our kids. She frequently writes about the latest advancements in the digital and tech industry.
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