Posts by Catherine Palmer
High Converting Landing Pages: 8 Key Elements
The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around…
Read More7 Unique Content Types Proven to Boost Conversions
Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s…
Read MoreSaaS Marketing Strategies for 2021: Dos, Don’ts, and Need-to-Knows
Even when times are great, you’ll find it challenging and thankless if you try to predict marketing trends for the coming year. Add in a global pandemic, and that gets even tougher. Now that the pandemic is nearly behind us, we still see a very unpredictable year in its aftermath. All of this might make…
Read More4 Tips to Build Brand Trust in eCommerce
There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand…
Read MoreHow to Use Customer Testimonials Correctly on Landing Pages
Customer Testimonials are great for converting new leads – they provide value, inspire trust, and prove that you are a brand worth doing business with. However, there’s more to using them on your landing pages than simply slapping them on just anywhere. If you’re not careful, they can also spark an adverse reaction and make you…
Read MoreHow to Apply a Human-Centric Approach to Social Media and Customer Service
Technology is advancing at a relentless pace. And this rapid pace of advancement is changing the way we do business. Social media, for example, has evolved from platforms for keeping in touch with friends to powerful marketing tools. This development has forced businesses to adapt and learn new approaches to communicating with their customers. Customer…
Read MoreRepurposing Old Blog Content: 5 Advanced Techniques
Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or…
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