Posts by Reuben Yonatan

How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]

Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula…

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