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Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Blogging, Content Marketing, Inbound Marketing, Information Security, Marketing, Mobile, SEO / Search Engine Optimization, Social Media / Itamar Gero

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it […]

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How to Do Well With Affiliate Offers Using Google Paid Ads

How to Promote Affiliate Offers With Google Paid Ads

Advertising, Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing / Mike Khorev

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid

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Will Clubhouse Kill Podcasting?

Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media / Alex Lysak

The Clubhouse app is new, exclusive, and invitation-only. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, have driven downloads to above 8 million in the year since its launch. With such a significant number of downloads, the developers must have high hopes that Clubhouse can outrun other social

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Chiropractor SEO Practices to Find Patients

Inbound Marketing, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Anthony Vought

In today’s technology-driven world, you will need a robust online presence if you want to stay competitive and bring clients to your door. However, an online presence is not limited to having a website alone. If anything, it is just the tip of the iceberg. In order for patients to find you when they look

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How to Do Well at Affiliate Marketing Using PPC

Advertising, Lead Generation, Marketing, Search Engine Marketing / Mandeep Singh Chahal

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a

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Add Relevant Keywords: U-Shape Pregnancy Pillow Example

How to Write SEO-Friendly Product Descriptions for eCommerce

Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Small Business / Jessica Fender

With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that

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How to Build Buyer Personas

Advertising, Blogging, Content Marketing, Conversion Rate Optimization, Customer Retention, Inbound Marketing, Lead Generation, Marketing / Vera Mirzoyan

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.

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Six Digital Marketing Traps and How To Avoid Them

6 Digital Marketing Traps and How to Avoid Them

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Bethany Santos

Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics

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How to Make Your Website Mobile-Friendly

Conversion Rate Optimization, Inbound Marketing, Lead Generation, Mobile, SEO / Search Engine Optimization, Usability / UX, WordPress / Tommy Landry

We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and

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YouTube SEO: How to Apply Best Practices on Video Content

YouTube SEO: How to Apply Best Practices for Video Content

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Shay Berman

When you think about SEO, you might be thinking about written content, but it actually extends much further. If your business uploads videos to YouTube, there are a lot of extra steps you should take to improve the view count. Therefore, hiring professionals to provide SEO services can be incredibly important. It’s not enough to

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