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10 Secret Features of GA4 Worth Knowing About

10 Secret GA4 Features Worth Knowing About

Google Analytics 4, often referred to as GA4, is the latest and most updated version of Google Analytics. It brings a fresh approach to web analytics, allowing brands and marketers to easily study important user data, not just basic traffic statistics. GA4 features follow every step of the customer journey across touchpoints. It uses smart …

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Helpful Content, Link Spam, and Negative SEO

Helpful Content and Link Spam: Oh My!

In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do …

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Explainer Videos: How They Boost B2C Conversion Rates

Explainer Videos: How They Boost B2C Conversion Rates

A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe …

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Zero Search Volume Keywords

Zero Search Volume Keywords: Why You Should Target Them

First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would …

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Content Mapping Guide: 7 Reasons Every Online Business Needs One - Three (3) Stages of the Buyer's Journey

Content Mapping Guide: 7 Reasons Every Online Business Needs One

As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing …

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What Is CPM? The Key to Successful Digital Advertising

What Is CPM? The Key to Successful Digital Advertising

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and …

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High Converting Landing Pages: 8 Key Elements

High Converting Landing Pages: 8 Key Elements

The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around …

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PPC & SEO Combined: 4 Strategies for Success

PPC & SEO Combined: 4 Strategies for Success

For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through …

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Single-Vendor vs. Multi-Vendor Marketplace: 5 Factors to Consider

Single-Vendor vs. Multi-Vendor Marketplace: 5 Factors to Consider

We have witnessed true innovation as we watch smartphones grow in market penetration of smartphones and the advancement of similar technologies. This evolution has changed the business landscape. Today, most people have become used to buying online. With this develop, serious business ventures have to consider launching an online store if it fits their overall …

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