Posts Tagged ‘internet’

What Is CPM? The Key to Successful Digital Advertising

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and…

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High Converting Landing Pages: 8 Key Elements

The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around…

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LinkedIn Ads: 8 Proven Ways to Drive Traffic

As a business owner, you know that LinkedIn can be a powerful tool for networking and growing your business. But did you know that LinkedIn Ads can also be a great way to drive traffic to your website? LinkedIn Ads are a great way to drive targeted traffic to your website or landing page. Proven…

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PPC & SEO Combined: 4 Strategies for Success

For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through…

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Single-Vendor vs. Multi-Vendor Marketplace: 5 Factors to Consider

We have witnessed true innovation as we watch smartphones grow in market penetration of smartphones and the advancement of similar technologies. This evolution has changed the business landscape. Today, most people have become used to buying online. With this develop, serious business ventures have to consider launching an online store if it fits their overall…

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Digital Marketing for Logistics Companies: 5 Reasons To Dive In

Supply chain and logistics businesses have turned fierce. Companies are investing heavily to build customer relationships and overcome freight challenges. In fact, the global logistics market was valued at $7,641.2 billion in 2017. It is projected to reach $12,975.6 billion by 2027 — registering a CAGR of 6.5% from 2020 to 2027. But despite the…

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8 Ways eCommerce Websites Can Use Coupon Codes to Increase ROI

Do coupon codes really increase conversion rates on eCommerce websites? The answer is a resounding “Yes.”  When people land on your eCommerce website, you only have a few seconds to capture their attention. Coupons are a great way to do so.  Coupons will help you build brand awareness, increase customer satisfaction, and generate loyalty. Best…

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Video Marketing: 5 Easy-to-Follow Strategies

When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy.  Video…

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