Posts Tagged ‘internet’
What to Consider Before Investing in an Ecommerce Business
Ecommerce has changed dramatically in the last decade. It has become much more competitive, as major players like Amazon and Walmart have started selling online. Marketers need to keep up with the latest trends to stay ahead of the competition and achieve the best possible results. Investing in an ecommerce business can lead to a…
Read MoreGrow Your eCommerce Store with These 5 Content Marketing Strategies
Since the advent of the internet and cashless spending, eCommerce has been on the steady rise with no signs of stopping. Today, a great number of entrepreneurs have chosen to forego physical stores. Replacing the “brick and mortar” mentality, they are exclusively focusing their efforts online. As a result, they’re growing their businesses while raking…
Read More5 Ways Artificial Intelligence Is Impacting eCommerce
Today we spend our time mostly on the internet for different purposes. We read, communicate, work, etc. Everything around us is somehow connected with the internet. It gives us a wider marketplace and new opportunities for business growth. Thus, eCommerce is becoming one of the most important components for business success and has a growing…
Read MorePros and Cons of a Single-page Website for #SEO
In an attempt to find the best possible way to draw the attention of their audience, many companies are opting for a single-page website. This means that all the information your website visitor may want to receive can be found on the one same page. Apart from allowing for a beautiful design to be applied,…
Read More#PPC or #SEO – Which is Better for You?
Brands often find it confusing to decide which marketing method to select between professional Search Engine Optimization (SEO) and Pay Per Click (PPC) / Search Engine Marketing (SEM). Brands with huge budgets can opt for PPC, but the results won’t be long-lasting. Conversely, brands with smaller budgets can opt for SEO to ensure long-lasting benefits.…
Read MoreGoogle Vs. Bing for SEO: Should You Target Both?
With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search…
Read MoreVoice Search: The Latest Trends [INFOGRAPHIC]
Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored…
Read MorePay-Per-Click Demystified: A Snapshot of PPC Advertising in 2019
Whether you’re new to online marketing or a seasoned marketer, one thing is abundantly clear: learning is a constant in this ever-evolving industry. We’re not even halfway through 2019, and there have already been several new updates to Google’s search algorithms. Influencer marketing has seen a shift to mainstream marketing, for example. According to Forbes,…
Read More3 Underrated Advantages of Influencer Marketing
Today, brands allocate dedicated budget for influencer marketing. During 2017, 63% of companies decided to increase the budget for their influencer marketing strategies, according to a survey by bloglovin.com. Unlike traditional marketing, influencer marketing helps brands to gain as well as retain customers. In addition to this, influencer marketing is also a cost-effective strategy for brands…
Read MoreBoost Your #SEO with Advanced Link Building Tactics & Tips
The rules of Search Engine Optimization are constantly evolving at the behest of Search Engine Behemoths like Google. Heck! Brands have to continually upgrade and re-invent their SEO strategies if they want to stay relevant. No doubt, black hat strategies — such as dubious link-building — are now flagged down by Google’s ever-changing algorithm. For…
Read More