Internet Marketing

Visual Marketing: How to Sell Better Using Perfect Photography

Visual Marketing: How to Sell Better Using Perfect Photography

Advertising, Content Marketing, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis […]

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How to use Core Web Vitals to get your website in order feature image

How to Use Core Web Vitals to Get Your Website In Order

Analytics, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX /

For years now, Google has provided a range of tools and reporting / analytics platforms to help us measure the performance of our websites. They’ve also continually updated the factors that play into their search algorithms. In 2010, for example, they announced that they will be taking into account the site speed for its official

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Google Auction Insights screenshot

How to Use Auction Insights for PPC Competitor Analysis

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing /

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?

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Why You Need to Hire a Content Marketing Consultant

Why You Need a Content Marketing Consultant

Advertising, Analytics, Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice

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7 Common Video Marketing Mistakes to Avoid - FEATURE IMAGE

7 Common Video Marketing Mistakes to Avoid

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Video /

Video marketing has become a hot topic for marketers and entrepreneurs when pursuing business growth. And the trend is just heating up, with videos quickly becoming one of the most popular content types available. Think about it…video is a great format for people who just want a quick explanation or walk-through of a less simple

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7 Proven Types of Content That Are Proven to Boost Conversions

7 Unique Content Types Proven to Boost Conversions

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s

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Screenshot of Google's E-A-T Expertise Authority Trustworthiness section from Google Search Guidelines

Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Blogging, Content Marketing, Inbound Marketing, Information Security, Marketing, Mobile, SEO / Search Engine Optimization, Social Media /

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it

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User Generated Video Content For Marketing Success

Why User-Generated Video Content Will Position You for Marketing Success

Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media /

User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to

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How to Do Well With Affiliate Offers Using Google Paid Ads

How to Promote Affiliate Offers With Google Paid Ads

Advertising, Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing /

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid

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Will Clubhouse Kill Podcasting?

Will Clubhouse Kill Podcasting?

Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media /

The Clubhouse app is new, exclusive, and invitation-only. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, have driven downloads to above 8 million in the year since its launch. With such a significant number of downloads, the developers must have high hopes that Clubhouse can outrun other social

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