Posts Tagged ‘Internet Marketing’

How to Protect Your Blog Content From Being Stolen

Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish it as their own. It’s something that no professional service should tolerate, and…

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10 Things You Should Never Share on Social Media

With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential…

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Using Heatmaps to Increase Website Conversion Rate

Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to…

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How to Write For A B2B Audience in 2017

Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,…

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Google Updates: How They Affect SEO Campaigns in 2017

Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance shifts and can’t…

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Google Disavow Tool: Is It Still Useful for Off-Page #SEO?

Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…

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Web Design Elements That Help Drive Traffic for B2B

For improving traffic to your B2B website, there are various digital marketing methods available that can drive results. Some of the most common tactics worth mentioning methods include email campaigns, direct mailers, and social media marketing. If you are not receiving enough leads, here are some critical elements that you can affect right on the…

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Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

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Quality or Quantity: What’s More Important for your Blog?

The short answer? Quality. There really are no two ways about it. Quantity of content is one thing the internet has enough of. Or, you know that saying, “If you take a million monkeys and give them a million typewriters then eventually they’ll produce the entire works of Shakespeare”? The internet has proven this adage wrong. Quantity…

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SEO Checklist for Launching a New Website

Are you about to click the red ‘launch’ button on a brand new or redesigned website? Wait a minute and consider whether you have taken all of the most important SEO considerations into account. SEO Checklist: 5 Things To Get Right Before you launch your site, there are 5 big boxes you have to check off.…

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