Posts Tagged ‘Internet Marketing’

INFOGRAPHIC: What to Look For In a Monthly SEO Package

Enjoy today’s guest post and infographic from Toby Dean of WL Media HK. Gone are the days when having a website was considered an unnecessary luxury that only large companies could afford. A regularly updated website along with a good online presence is quite essential today for big and small businesses alike. If done regularly,…

Read More

10 Content Marketing Secrets That Boost SEO Performance

When it comes to content marketing, SEO is one of the most important tools you have. However, many businesses don’t use it properly as they don’t understand the impact it can have on them as a company. Here are ten content marketing secrets and tips that will help you put SEO to work for you,…

Read More

The Do’s and Don’ts of Influencer Marketing

Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with a loyal online following, the…

Read More

How to Find the Right Balance on Social Media to Sell More

While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to…

Read More

10 Landing Page Mistakes You Should Never Make

Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.…

Read More

7 Online Marketing Mistakes Small Business Owners Make

When it comes to online marketing, there are a lot of resources out there for both starting and established marketers alike. The best practices in the industry are widely discussed, as well as potential mistakes made in the course of implementing campaigns. For those who are just starting out in online marketing, especially small business…

Read More

How to Protect Your Blog Content From Being Stolen

Blogging can be difficult in itself without having to worry about plagiarism and content theft. Some people make it a habit to take other creators’ content, slap a couple of backlinks and sponsored referral links on it for good measure and publish it as their own. It’s something that no professional service should tolerate, and…

Read More

10 Things You Should Never Share on Social Media

With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential…

Read More

Using Heatmaps to Increase Website Conversion Rate

Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to…

Read More

How to Write For A B2B Audience in 2017

Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,…

Read More