It’s no longer debatable. Video is the most successful form of content for capturing and holding the attention of online viewers. Video marketing is crucial if you want more people to know about your business and purchase your products. Now is the time for companies of all sizes to start investing in video marketing, as …
Benefits of Video Marketing: Key Part of Your Content Strategy Read More »
In this digital age, link building is an essential SEO strategy to increase website traffic and visibility. Contextual link building has proven to a top off page strategy to boost organic search engine rankings and increase website traffic. But what is it, exactly? This type of link building involves the acquisition of backlinks from relevant …
In today’s digital age, social media platforms have become integral to any brand’s marketing strategy. Instagram is no exception. Instagram’s latest feature, Reels, is quickly becoming the go-to platform for brands to showcase their product offerings and create engaging content. Instagram Reels provides a platform for brands to create entertaining videos with creative animations, audio, …
As search algorithms continue to develop and content marketers do their best to enhance their online presence, it can be quite difficult to know what types of content you should be creating. You may understand the importance of writing quality blog posts and having engaging product pages, but is there anything you can do to …
9 Types of Unique Content for Marketing (+Examples) Read More »
Many businesses make a huge mistake by treating SEO and affiliate marketing as two separate things. In order to achieve the best possible results, you need to learn how to combine your SEO and affiliate marketing into one coherent strategy. Affiliate Marketing: What Is It and How Does It Work Affiliate marketing is a powerful …
How to Combine SEO and Affiliate Marketing Strategies Read More »
In the age of digital shopping, an unforgettable ecommerce presence is the holy grail for brands seeking to create a lasting impression. At the heart of this virtual showmanship lies a craft that is often underestimated but can turn the tide in your favor – ecommerce copywriting. The Power of Ecommerce Copywriting As straightforward as …
Ecommerce Copywriting Tactics: How Language Differentiates Your Brand Read More »
In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do …
A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe …
Explainer Videos: How They Boost B2C Conversion Rates Read More »
First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would …
Zero Search Volume Keywords: Why You Should Target Them Read More »
93% of marketers worldwide are using social media to reach their target audience. Since the average internet user spends 147 minutes on social media platforms each day, it’s undeniable that these efforts will make an impact. However, we can’t claim that most brands have a consistent social media presence, nor that they are doing a …
6 Simple Ways to Differentiate Your Brand on Social Media Read More »
