Posts Tagged ‘Internet Marketing’
Helpful Content and Link Spam: Oh My!
In December of 2022, Google rolled out two updates in tandem. One was called the Helpful Content update, and the other was the Link Spam update. Both algorithm changes had intended and (in my opinion) unintended impacts. In this post, I’ll discuss those updates, how it affected our own domain, and things you can do…
Read MoreExplainer Videos: How They Boost B2C Conversion Rates
A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe…
Read MoreZero Search Volume Keywords: Why You Should Target Them
First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would…
Read More6 Simple Ways to Differentiate Your Brand on Social Media
93% of marketers worldwide are using social media to reach their target audience. Since the average internet user spends 147 minutes on social media platforms each day, it’s undeniable that these efforts will make an impact. However, we can’t claim that most brands have a consistent social media presence, nor that they are doing a…
Read MoreContent Mapping Guide: 7 Reasons Every Online Business Needs One
As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing…
Read MoreWhat Is CPM? The Key to Successful Digital Advertising
When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and…
Read MoreHigh Converting Landing Pages: 8 Key Elements
The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around…
Read MoreLinkedIn Ads: 8 Proven Ways to Drive Traffic
As a business owner, you know that LinkedIn can be a powerful tool for networking and growing your business. But did you know that LinkedIn Ads can also be a great way to drive traffic to your website? LinkedIn Ads are a great way to drive targeted traffic to your website or landing page. Proven…
Read More5 Actionable Tips to Find the Best Digital Marketing Agency
As an entrepreneur, you have so much to do but with limited time. If you choose to outsource some of your departments, you’ll free up time to concentrate on the most crucial aspects of your business. You can start by outsourcing some or all of the digital marketing department of your company. This is a…
Read MoreHow to Incorporate Video Content into Your Digital Marketing Strategy
Gone are the days when written content ruled digital marketing. Now, video content is king. In 2020, 96% of people increased their online video consumption. More people are consuming videos, changing how they shop and interact with businesses. You’ll be wise to incorporate video content into your digital marketing strategy. Your target audience is more…
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