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How Startups Can Use Social Media to Understand Customer Needs

Content Marketing, Customer Retention, Inbound Marketing, Marketing, Social Media, Usability / UX / Piyush Jain

Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these […]

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How to Build Brand Awareness on Social Media Using Videos

Content Marketing, Inbound Marketing, Marketing, Social Media, Video / Gabe Nelson

Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there. With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start.

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Controversial Marketing: The Risk and The Payoff

Blogging, Content Marketing, Inbound Marketing, Marketing, Social Media / Manuel Fornillos

Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your

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4 Tips to Build Brand Trust in eCommerce

Conversion Rate Optimization, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization / Catherine Palmer

There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand

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How Hashtags Can Help Increase Your Social Media Following

Content Marketing, Inbound Marketing, Marketing, Social Media / Harnil Oza

Social Media Marketing is the most effective way to increase brand awareness. And there are ample options for platforms you can capitalize on for expanding your reach, including Facebook, Instagram, Twitter, LinkedIn, and others. But keep in mind that, while these tools can easily be integrated into a social media marketing effort, you want to

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Yes, you CAN start your own successful online business during the COVID-19 / Coronavirus Pandemic

How to Start a Successful Online Business During the COVID-19 Pandemic

Blogging, Content Marketing, Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Noah Rue

Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost

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Who Trusts Influencers? [INFOGRAPHIC]

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Jacky Lance

Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways,

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Benefits of Multilingual Digital Marketing

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Ana Mayer

Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it

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Ecommerce Website Builders for Entrepreneurs

Why Ecommerce Website Builders Are Great for Frugal Entrepreneurs

Analytics, Customer Retention, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Small Business / Alma Causey

When we first embark on a new business venture, the vast majority of us need to keep costs down in the first few years. Profits are typically lower with new businesses than at any other time during their lifespans. As a business owners, we have to make sure we aren’t spending a small fortune on

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5 Ways to Promote Your Brand Message

Blogging, Content Marketing, Inbound Marketing, Marketing, Public Relations, Social Media, Video / Danny Peavey

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at

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