Branding - Page 5 of 5 -

6 Secrets of Choosing the Perfect Domain Name for Your Online Business

Inbound Marketing, Marketing, SEO / Search Engine Optimization, Usability / UX / Connie Benton

Some people mistakenly believe that a website’s domain name is the actual name of the website. However, it’s much more than that. The right domain name will significantly impact your branding. It can also help increase click-through rates on organic SERPs and boost the effectiveness of any offline advertising you may be running. And you should […]

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Whitehat SEO risks to take and risks to avoid

SEO for Start-ups: Risks to Take and Risks to Avoid

Conversion Rate Optimization, Inbound Marketing, Marketing, SEO / Search Engine Optimization / Ashley Rosa

The online world has become too powerful and pervasive to ignore. There are over 67,000 searches performed on Google on a single day! More than 93% of purchase experiences begin on search engines. If you are with a start-up already struggling with cash flow, you stand to make or break your business based on gaining

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How Content Marketing Can Help Your Business

Blogging, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Video / Katrina Fernandez

Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or

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The E Commerce Revolution: 8 Reasons Why Your Brand Needs SEO

Marketing, SEO / Search Engine Optimization, Usability / UX / Megan Dennis

In today’s competitive world, content plays a strategic role in defining the success of your business. The quality of your content determines the online visibility of your brand, as well as the user interaction that takes place. So, what is SEO? What value does it offer to businesses? Search Engine Optimization (SEO) has become increasingly

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Targeting Average Jane Or Joe? How To Get Them To Contact You

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Andrew Lowen

In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s

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Social Media branding consistency feature image

Social Media Tips to Improve Brand Consistency

Content Marketing, Inbound Marketing, Lead Generation, Marketing, Social Media / Sophia Anderson

Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to ensure there is brand consistency

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Web Presence Framework: Extending Reach Beyond Your Website

Content Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Training, Usability / UX / Tommy Landry

I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a

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5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand

Blogging, Content Marketing, Marketing, SEO / Search Engine Optimization / Editorial Team

Enjoy today’s contributed content from professional guest blogger Mason Cameron. There are many ways to get traffic to your website, and they all have their positives. Because there are so many options, you need to decide what will work best for you. It’s possible to spread yourself too thin and see no benefit at all

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Multilingual Tweeting to Further Your Global Brand

Content Marketing, Lead Generation, Marketing, Social Media / Editorial Team

Today’s guest post provided by Shara Clark, who markets and writes about global language school Glovico. In this post, she analyzes how to approach tweeting in multiple languages – why, how, and even a little bit about when. An estimated 13% of the global population speaks English. As a global marketer, that leaves you with

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