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User Generated Video Content For Marketing Success

Why User-Generated Video Content Will Position You for Marketing Success

Analytics, Content Marketing, Customer Retention, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Michael Pirone

User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to […]

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Six Digital Marketing Traps and How To Avoid Them

6 Digital Marketing Traps and How to Avoid Them

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Bethany Santos

Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics

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The Interrelationship Between SEO and Social Media

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Peter Davidson

In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence. SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether

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3 Ways Advertising Helps Your Online Business Grow In Value

Customer Retention, eCommerce, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Christopher Moore

Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of

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Top 5 Reasons to Use Twitter Ads

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Search Engine Marketing, Social Media / Mary Jones

Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not

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4 Tips to Promote Video Content

Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video / Tim Ferguson

Video is a powerful content medium for storytelling. It can have a big impact on the success of your content marketing efforts and promotional campaigns. It also serves as an effective way to connect with people and establish deep relationships with your target audience. And if you want to succeed with it, you need to

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Noah Rue talks about how social media marketing has changed and how businesses can adapt

Social Media Marketing: How It Has Evolved and How Businesses Can Keep Up

Analytics, eCommerce, Inbound Marketing, Lead Generation, Marketing, Social Media / Noah Rue

Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to

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How to Design Stunning Visuals for Your Instagram Stories

Content Marketing, Inbound Marketing, Marketing, Social Media, Video / Trudy Seeger

Instagram is all about engaging your audience. Due to its highly visual nature, the platform enjoys perhaps the highest rate of engagement among all social media. Because of this fact, businesses who wish to increase brand reach and engagement are clamoring to set up a presence on Instagram. Since its launch in 2016, Instagram Stories

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10 Ways To Drive Online Sales FEATURE IMAGE

How to Drive Online Sales: 10 Key Techniques [INFOGRAPHIC]

Conversion Rate Optimization, Customer Retention, eCommerce, Inbound Marketing, Lead Generation, Marketing / Ricardo Velez

Given the prevalence of online sales in today’s business world, entrepreneurs need to lean on proven strategies to separate themselves from the competition. So instead of stumbling through failures using trial-and-error, focus your valuable time and resources on proven strategies to deliver the results you deserve. Why Online Sales Are Poised to Grow In Importance

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Digital Marketing: 5 Legal Mistakes to Avoid

Content Marketing, eCommerce, Entrepreneurship, Information Security, Marketing, Small Business / Delan Cooper

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into

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