Posts Tagged ‘Branding’

How Hashtags Can Help Increase Your Social Media Following

Social Media Marketing is the most effective way to increase brand awareness. And there are ample options for platforms you can capitalize on for expanding your reach, including Facebook, Instagram, Twitter, LinkedIn, and others. But keep in mind that, while these tools can easily be integrated into a social media marketing effort, you want to…

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Who Trusts Influencers? [INFOGRAPHIC]

Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways,…

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Benefits of Multilingual Digital Marketing

Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it…

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5 Ways to Promote Your Brand Message

Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day.  Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…

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6 Secrets of Choosing the Perfect Domain Name for Your Online Business

Some people mistakenly believe that a website’s domain name is the actual name of the website. However, it’s much more than that. The right domain name will significantly impact your branding. It can also help increase click-through rates on organic SERPs and boost the effectiveness of any offline advertising you may be running.  And you should…

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SEO for Start-ups: Risks to Take and Risks to Avoid

The online world has become too powerful and pervasive to ignore. There are over 67,000 searches performed on Google on a single day! More than 93% of purchase experiences begin on search engines. If you are with a start-up already struggling with cash flow, you stand to make or break your business based on gaining…

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How Content Marketing Can Help Your Business

Over three million blog posts are published every single day. Regardless of the competition, content marketing has become vital tool for a successful marketing strategy. Today’s buyers love valuable free content that is relevant and compelling. Content marketing helps brands convert prospects into buyers. It’s a strategy that educates people without selling your products and/or…

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The E Commerce Revolution: 8 Reasons Why Your Brand Needs SEO

In today’s competitive world, content plays a strategic role in defining the success of your business. The quality of your content determines the online visibility of your brand, as well as the user interaction that takes place. So, what is SEO? What value does it offer to businesses? Search Engine Optimization (SEO) has become increasingly…

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