Posts Tagged ‘Branding’
How to Build Brand Awareness on Social Media Using Videos
Whether you are selling a product, offering digital services, or running a non-profit, building solid brand awareness is the first big step in getting your name out there. With social media on the rise and videos being super popular across nearly every platform, whipping up some awesomely captivating clips is a great place to start.…
Read MoreControversial Marketing: The Risk and The Payoff
Surely you’ve heard the old adage: “There is no such thing as bad publicity.” While it may not be the case 100 percent of the time, the saying still contains a kernel of truth. In this post, we will explore the concept of using controversy in your marketing how it might help or hurt your…
Read More4 Tips to Build Brand Trust in eCommerce
There are many strategies for successfully positioning a brand in today’s competitive market. From advanced digital marketing techniques to fun guerrilla methods, there’s always a way to reach your target audience. However, when all things are said and done, the old methods still work just as well. This is why building brand trust and brand…
Read MoreHow Hashtags Can Help Increase Your Social Media Following
Social Media Marketing is the most effective way to increase brand awareness. And there are ample options for platforms you can capitalize on for expanding your reach, including Facebook, Instagram, Twitter, LinkedIn, and others. But keep in mind that, while these tools can easily be integrated into a social media marketing effort, you want to…
Read MoreHow to Start a Successful Online Business During the COVID-19 Pandemic
Any budding entrepreneur is taking a leap of faith by launching a new business, regardless of whether or not the economy as a whole is strong at that time. And for good reason: 90% of new online businesses fail within their first four months of opening their operations. That’s a staggering statistic, and it almost…
Read MoreWho Trusts Influencers? [INFOGRAPHIC]
Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created. Who is an Influencer? An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways,…
Read MoreBenefits of Multilingual Digital Marketing
Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it…
Read MoreWhy Ecommerce Website Builders Are Great for Frugal Entrepreneurs
When we first embark on a new business venture, the vast majority of us need to keep costs down in the first few years. Profits are typically lower with new businesses than at any other time during their lifespans. As a business owners, we have to make sure we aren’t spending a small fortune on…
Read More5 Ways to Promote Your Brand Message
Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…
Read More6 Secrets of Choosing the Perfect Domain Name for Your Online Business
Some people mistakenly believe that a website’s domain name is the actual name of the website. However, it’s much more than that. The right domain name will significantly impact your branding. It can also help increase click-through rates on organic SERPs and boost the effectiveness of any offline advertising you may be running. And you should…
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