Posts Tagged ‘Branding’
You Want It, Say So: A Quick Guide to Using TikTok for Venture Growth
It can be tempting to ignore new social media platforms when they pop up, even the ones that seem to have some staying power. Hands up who remembers Vine, Snapchat, and Google Plus. It’s frustrating for a brand to spend time and energy learning a new platform, building a following, and creating great content, only…
Read MoreWhy User-Generated Video Content Will Position You for Marketing Success
User-generated content (UGC) is the perfect way for your customers to promote their memorable experiences with your product or service. Social media provides your business a unique opportunity to utilize UGC to boost brand awareness, grow and strengthen your community, and drive more sales. There are many reasons why UGC is a valuable asset to…
Read More6 Digital Marketing Traps and How to Avoid Them
Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics…
Read MoreThe Interrelationship Between SEO and Social Media
In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence. SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether…
Read More3 Ways Advertising Helps Your Online Business Grow In Value
Imagine, if you would, two eCommerce websites. They both sell the same products, target the same customer demographic, have a similar brand identity, and operate at roughly the same price point. Both owners are planning an exit within the next several years. Their stores are virtually identical, save for one minor difference. The owner of…
Read MoreTop 5 Reasons to Use Twitter Ads
Twitter can organically build a marketing presence for a brand. Twitter ads have tremendous power to influence the purchasing decision of customers. Imagine the power of using both organic and paid Twitter ads to help drive demand and awareness of your brand. Social media has completely changed us. Most people are on social media not…
Read More4 Tips to Promote Video Content
Video is a powerful content medium for storytelling. It can have a big impact on the success of your content marketing efforts and promotional campaigns. It also serves as an effective way to connect with people and establish deep relationships with your target audience. And if you want to succeed with it, you need to…
Read MoreSocial Media Marketing: How It Has Evolved and How Businesses Can Keep Up
Social media marketing is an integral part of your digital marketing strategy. Or at least it should be. By showing an ability to help brands build up their online presence, social media blossomed into more than just platforms to keep people connected. But its ever-changing nature can, at times, be overwhelming for marketing professionals to…
Read MoreHow to Design Stunning Visuals for Your Instagram Stories
Instagram is all about engaging your audience. Due to its highly visual nature, the platform enjoys perhaps the highest rate of engagement among all social media. Because of this fact, businesses who wish to increase brand reach and engagement are clamoring to set up a presence on Instagram. Since its launch in 2016, Instagram Stories…
Read MoreHow to Drive Online Sales: 10 Key Techniques [INFOGRAPHIC]
Given the prevalence of online sales in today’s business world, entrepreneurs need to lean on proven strategies to separate themselves from the competition. So instead of stumbling through failures using trial-and-error, focus your valuable time and resources on proven strategies to deliver the results you deserve. Why Online Sales Are Poised to Grow In Importance…
Read More