Instagram has been growing for over a decade. In that time-frame, it has evolved into a new way to market to billions of people. Thus, the social media influencer was created.
Who is an Influencer?
An influencer is a person that has the trust of an audience. They can grow this audience in multiple ways, for example, perhaps they have an engaging personality or some specialized domain expertise.
Influencers can work from anywhere in the world and receive free merchandise, trips or discounts, and compensation for their efforts in promoting a brand.
Why Brands Pay for Influencers
When it comes to investing in influencers, brands see a considerable return on investment (ROI). They spend money upfront for their products and services to be shared on social media ahead.
They can use this approach to improve results from product launches, rebranding, or even live events to draw crowds to their business.
Today, brands can reach people in all parts of the world that they never thought possible. Brands of any size and with varying budgets have been testing out this marketing strategy, with great results.
Do People Trust Influencers?
The question remains, who cares about sponsored content?
As an influencer discovery tool, inBeat wanted to know who was actually listening to influencers the most. We created a visual based on the results of past conducted surveys which we came across in our research.
This infographic looks at the different demographic traits of people and how it affects their overall trust in social media influencers.
Those in the age range of 55-to-64 are much less trusting of influencers than the millennial cohort. Online social media influencers are typically younger and more relatable to the 25-to-34 age group.
So, there you have it.
Influencer marketing is relative to a lot of people. With the aid of this infographic, now you know who to target when considering this marketing approach. People are listening to what the influencer has to say, and that won’t change anytime soon.
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