Research

2023 Small Business Marketing: Planning For The New Year Early

2023 Small Business Marketing: 5 Ways to Get An Early Start

The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing:

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Infographic about display ad design trends and statistics

Display Ad Design in 2021: Trends to Know [INFOGRAPHIC]

The world of advertising moves fast. One advertising trend can rise and fall just as quickly as a meme does. A lot of marketers find it challenging to say on top of the game. Regardless, it’s always a good idea to be aware of the latest trends. They are great indicators of what’s going on

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How to Find Link building opportunities using Advanced Search Operators

How to Find Link Building Opportunities Using Advanced Search Queries [INFOGRAPHIC]

As all SEO’s know, Google has completely dominated the web search industry for years. They currently own a massive 78% market share. As a result, many SEO experts have been solely directing their efforts only toward Google. Google has spent the past decade cracking down on Black Hat SEO, so ranking websites is much tougher

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HubShout Social Media 2018 Survey Results

Caution vs. Chaos In Social Media: What You Can And Cannot Say

Back in 2016, we fielded a survey focused on social media conduct. Our focal areas were First Amendment rights, controversies surrounding various posts, and professional online behavior. that survey delivered some surprising statistics without a doubt. However, since this social media survey was performed in 2016. A lot has changed since then. With the popularity and prevalence

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Age-Groups-Online-Content-FEATUREIMAGE

Generational Marketing: Target the Family, Not the Individual [Infographic]

The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all

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Keyword Research Tools for 2015

5 Keyword Research Tools to Use in 2015 for More Search Traffic

In recent years, a lot of people have complained about the reduction in keyword data from Google’s Keyword Planner and Google Analytics. While Google’s tools are still a good place to look for higher traffic keywords, long tail keyword data has become more difficult to find. And most search traffic to a website comes from

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2014 Search Ranking Factors SEO

Highlights from the 2014 Search Ranking Factors Study

Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors

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Which Marketing Channels Provide the Most Value?

Which Marketing Channels Provide the Most Value?

We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing

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