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Visual Marketing: How to Sell Better Using Perfect Photography

Visual Marketing: How to Sell Better Using Perfect Photography

Advertising, Content Marketing, eCommerce, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis […]

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How to use Core Web Vitals to get your website in order feature image

How to Use Core Web Vitals to Get Your Website In Order

Analytics, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX /

For years now, Google has provided a range of tools and reporting / analytics platforms to help us measure the performance of our websites. They’ve also continually updated the factors that play into their search algorithms. In 2010, for example, they announced that they will be taking into account the site speed for its official

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7 Proven Types of Content That Are Proven to Boost Conversions

7 Unique Content Types Proven to Boost Conversions

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s

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How Chatbots Can Help Your SEO

5 Ways Chatbots Can Improve Your SEO Rankings

Content Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Usability / UX /

Digital self-service. It’s a keyword that best describes chatbots, especially in this time of the pandemic. Due to budget cuts, business owners were forced to lay off many of their employees. Despite not wanting to do so, businesses needed to do this to save whatever they can to survive. This has crippled entire industries due

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Chiropractor SEO

Chiropractor SEO Practices to Find Patients

Inbound Marketing, Local Businesses, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX /

In today’s technology-driven world, you will need a robust online presence if you want to stay competitive and bring clients to your door. However, an online presence is not limited to having a website alone. If anything, it is just the tip of the iceberg. In order for patients to find you when they look

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Add Relevant Keywords: U-Shape Pregnancy Pillow Example

How to Write SEO-Friendly Product Descriptions for eCommerce

Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Small Business /

With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business  owner, that means that

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Sample Persona: Ethan

How to Build Buyer Personas

Advertising, Blogging, Content Marketing, Conversion Rate Optimization, Customer Retention, Inbound Marketing, Lead Generation, Marketing /

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.

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Six Digital Marketing Traps and How To Avoid Them

6 Digital Marketing Traps and How to Avoid Them

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video /

Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics

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How to Make Your Website Mobile-Friendly

How to Make Your Website Mobile-Friendly

Conversion Rate Optimization, Inbound Marketing, Lead Generation, Mobile, SEO / Search Engine Optimization, Usability / UX, WordPress /

We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and

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