Posts Tagged ‘website’

Pros and Cons of a Single-page Website for #SEO

In an attempt to find the best possible way to draw the attention of their audience, many companies are opting for a single-page website. This means that all the information your website visitor may want to receive can be found on the one same page. Apart from allowing for a beautiful design to be applied,…

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5 #SEO Benefits of Using Online Video Content on Webpages

When it comes to establishing a connection between your business and its target audience, video content offers a number of powerful benefits that you won’t achieve with other mediums. Not only is video naturally more emotional and engaging when compared to plain text, but it’s also more persuasive. In fact, about 64% of people say…

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7 #SEO Tips to Outrank Your Competitors

SEO is a great tool used by companies to market their products so that they can increase their revenue. Most successful companies use SEO to reach out to their customers online. In today’s world, where competition among companies is tough, you should absolutely lean on SEO to gain an advantage over your online competitors. As…

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Google Vs. Bing for SEO: Should You Target Both?

With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search…

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Voice Search: The Latest Trends [INFOGRAPHIC]

Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored…

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Take Over Google Maps With These Local SEO Tips

With so much choice on the internet, local businesses can feel drowned out. Many of us use the web to access things we can’t find locally. But does that mean local businesses shouldn’t worry about their internet visibility? Not so fast! Local products and services are increasingly popular. Some studies suggest hat interest in local…

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Guide to Creating Compelling Infographics for Marketing

When striving to build a compelling marketing infographic, your effort will need to involve a combination of art and science. First of all, you will need to make your infographic visually appealing to readers. This will require some creativity and a solid base of graphic design skills. It needs to look easy on the eyes.…

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How Cognitive Psychology Can Improve Blog Content

For some people blogging is just a hobby. Others blog to earn money. And there are those who see blogging as a powerful content marketing tool which they use to expand their audience and turn their website visitors into loyal customers. If blogging plays a significant role in your professional life, you need to find…

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How To Conduct An #SEO Competitor Analysis

SEO is crucial for businesses of all types and all sizes without a doubt. Even more importantly, SEO is growing in importance: 82% of organizations say that SEO is becoming more effective. 42% of respondents in that study confirm that this increase is also growing by the day. If you’re already familiar with on-page SEO,…

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