Posts Tagged ‘website’

Multivariate and A/B Testing For SEO: How to Do It the Right Way

As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success  here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These…

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Online Reputation Management (ORM): 6 Tips to Boost It

No matter what size your company is or which industry you are in, sooner or later, you’ll have to deal with an unhappy customer. Fortunately, most complaints can be settled quickly through an email or a phone call. Sometimes, however, the situation gets more complicated. If a customer feels that they have been significantly wronged,…

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Designers: Always Consider Customer Experience Over Design Trends

When designing for the web or creating new branding materials, you might find that following the latest trends can help you create fresher, more cutting-edge designs. However, keep in mind that your looking at trends. Ask yourself whether the trend you are considering makes your website easier to use. Does it make your business more…

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How to Automate Your Customer Experience for Referrals

The buyer’s journey has changed drastically compared to what it was several years ago. This is mainly due to the growth of the internet, as well as changes in consumer expectations. Prospects today will complete more than half of the buying journey before even speaking to a sales representative for the first time. Marketing automation…

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How to Drive Online Sales: 10 Key Techniques [INFOGRAPHIC]

Given the prevalence of online sales in today’s business world, entrepreneurs need to lean on proven strategies to separate themselves from the competition. So instead of stumbling through failures using trial-and-error, focus your valuable time and resources on proven strategies to deliver the results you deserve. Why Online Sales Are Poised to Grow In Importance…

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Digital Marketing: 5 Legal Mistakes to Avoid

Digital marketing is becoming a must have for a majority of businesses. For every eight companies, five of them use e-marketing to market and promote their brands. However, this doesn’t mean your company is free to do anything while operating online. Typically, there are different legal mistakes related to digital marketing. If not taken into…

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Blackhat SEO Tactics to Avoid

Blackhat Search Engine Optimization (SEO) tactics are very risky. Many of them can get you delisted on Google and other search engines if/when you get caught. Even worse, you could be labeled as a spammer and watch your website’s organic traffic vanish in short order. Blackhat SEO: Why People Do It Yes, these techniques can…

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7 Killer SEO WordPress Plugins That Will Help You Rank Higher

WordPress is the number one open-source content management platform for websites. The features and benefits that it offers are unmatched. Most people choose WordPress for their websites because it also offers a range of Search Engine Optimization (SEO) extensions and plugins from which to choose. If want to make your WordPress website more user-friendly, then…

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Digital Marketing: How To Get Fast Results

Depending on your marketing goals, you will probably want to use different promotion strategies Fortunately, Digital Marketing is both easy and cost effective. This is why it has become a staple in the promotional efforts of nearly every business nationwide. And as a business owner, you can’t wait months or years to see a return…

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