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Ecommerce SEO: How to Drive Organic Traffic to Your Online Store

eCommerce, SEO / Search Engine Optimization / Pallabi Nandi

We have made a major shift in recent years, and everything is going digital at a rapid pace. Rather than opening brick-and-mortar stores, people are prioritizing digital, specifically eCommerce, for delivering goods and services. eCommerce is completely different from the old model. It requires much more attention to driving organic traffic, converting visitors, and enhancing […]

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Push Notifications: What They Are And How They Boost Conversions

Advertising, Content Marketing, Customer Retention, Lead Generation, Marketing, Mobile / Ron Stefanski

Push notifications are a style of clickable pop-up messages that applications or browsers send to users on a device or via the browser itself. Users might receive these message at any time. Some notifications may come while users are in app or on a website. Other notifications may come while the app/website is closed. For

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How to Use TikTok Marketing to Make Your Business Go Viral

Advertising, Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media, Video / Egor Blokhin

TikTok for Business is an edgy and effective way to promote goods and services. Since videos are the only content you can publish on TikTok, you will find that marketing on the platform is very focused and targeted. Because of these factors, brands have found great successes in publishing short clips that promote their products

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Data Visualization: Using It To Improve Digital Marketing Campaigns

Advertising, Analytics, Blogging, Content Marketing, Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video / Ryan Erwin

Data is the new oil, they say. You stand to benefit from collecting as much data as you can about customer behaviors and preferences. With better data, you will be able to tailor content to individual needs and interests. This type of data can make a huge difference with digital marketing. And data visualization is

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How to Engage Customers Through the Gaming Market

Advertising, Content Marketing, Inbound Marketing, Lead Generation, Marketing, Mobile, Social Media, Video / Noah Rue

The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving

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5 Influencer Marketing Tools to Improve Performance

Advertising, Analytics, Content Marketing, Entrepreneurship, Inbound Marketing, Lead Generation, Marketing, Public Relations, Small Business, Social Media / Edward Harper

Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will

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5 Medical Marketing Mistakes Doctors Make

Analytics, Content Marketing, Customer Retention, Inbound Marketing, Marketing, Social Media, Video / Mary Voss

We have witnessed a rising trend in medical marketing mistakes across the board, according to recently published healthcare marketing reports by Smith and Jones 2020 and Smith and Jones 2022, digital marketing experts in the field of medicine. A poorly planned marketing campaign leads to even worse execution. And poor execution won’t just prevent you

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Three Ways to Reduce Your Website Bounce Rate

Analytics, Conversion Rate Optimization, eCommerce, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Kate Parish

Website bounce rate is one of the most controversial indicators when it comes to evaluating digital marketing and web performance. Let’s see how Google counts the bounce rate. It calculates the percentage of single-page views compared to the total number of visits. So, when a person visits your website, looks through just one page, and

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Software-As-A-Service SaaS Content Marketing FEATURE IMAGE

SaaS Content Marketing in 8 Easy Steps

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization / Nina Petrov

Content marketing for SaaS (Software-as-a-Service) can be challenging. However, you can still get great results with the right approach. You’ll need thoughtful planning to spell out simple steps that you and your team can follow. In this post, I will show you eight easy steps that you can use to improve your own SaaS content

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Law Firm SEO: Lady Justice Image for FEATURE IMAGE

Law Firm SEO: Transparent and Safe SEO for Lawyers

Blogging, Content Marketing, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Usability / UX / Miley Dowing

A recent study found that over 443,000 law firms are operating in the United States in 2021. If you own a law firm, the main thing you need to do to make it successful is to find a larger audience. While there are a number of things you can do to find more clients, none

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